wamsutta towels
Worth a lookShows a sweet-spot price point ($82.21 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Great$82.21avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 6% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$461K$461K/yr · 415K searches
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Okay$17.23–$339.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,850.12avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
41
Top-5 brand share
86%
Open market
11%
- Brooklinen29%
- Charisma23%
- White Classic21%
- American Soft Linen10%
- Frontgate4%
- Utopia Towels2%
- Open — no brand owns it (10 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 49 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
American Soft Linen Luxury 4 Piece Bath Towel Set 600 GSM 100% Cotton Turkish Bath Towels for Bathroom 27x54 in Large Bathroom Shower Towels Dark Gray
American Soft Linen$39.674.2★9,171 rev
White Classic Luxury Bath Towels Set of 4 Large - 700 GSM Turkish Cotton Ultra Soft Bath Towels 27x54 | Highly Absorbent and Quick Dry | Hotel Towels for Bathroom Luxury Plush Shower Towels White
White Classic$43.684.4★12,983 rev
Charisma Luxury Bath Sheet Hand Towel & Washcloth Set - 6 Pieces (Dark Grey)
Charisma$107.214.2★101 rev
Luxury White Bath Towel Set of 8 Pieces - 100% Turkish Cotton 700 GSM Highly Absorbent Towels for Bathroom 2 Bath Towels 2 Hand Towels 4 Washcloths
White Classic$38.874.4★14,599 rev
Brooklinen Super-Plush Turkish Cotton Bath Towels - Set of 4 - Cotton 820 GSM Highly Absorbent Machine Washable Perfect for Home & Bathroom (30 x 58 Solid White)
Brooklinen$142.244.2★39 rev
Newest
by launch date
Brooklinen Super-Plush 100% Turkish Cotton Bath Towels - Set of 4-770 GSM Highly Absorbent Machine Washable Perfect Bath Towel Set for Home & Bathroom (30 x 58 Storm Blue)
Brooklinen$138.6320 rev
Brooklinen Super-Plush 100% Turkish Cotton Bath Towels - Set of 4-770 GSM Highly Absorbent Machine Washable Perfect Bath Towel Set for Home & Bathroom (30 x 58 Abyss Blue)
Brooklinen$145.3120 rev
Brooklinen Super-Plush 100% Turkish Cotton Bath Towels - Set of 2-770 GSM Highly Absorbent Machine Washable Perfect Bath Towel Set for Home & Bathroom (30 x 58 Solid White)
Brooklinen$107.9313 rev
Brooklinen Super-Plush 100% Turkish Cotton Bath Towels - Set of 2-770 GSM Highly Absorbent Machine Washable Perfect Bath Towel Set for Home & Bathroom (30 x 58 Storm Blue)
Brooklinen$104.26250 rev
Brooklinen Luxury Cotton Bath Robe OEKO-TEX Certified Ultra Soft Adjustable Plush & Machine Washable Premium Turkish Plush Robes for Women & Men (Storm Blue Medium)
Brooklinen$131.59265 rev
Trending
90-day click momentumBrooklinen Super-Plush 100% Turkish Cotton Bath Towels - Set of 4-770 GSM Highly Absorbent Machine Washable Perfect Bath Towel Set for Home & Bathroom (30 x 58 Storm Blue)
Brooklinen$138.634.6★
Brooklinen Luxury Cotton Bath Robe OEKO-TEX Certified Ultra Soft Adjustable Plush & Machine Washable Premium Turkish Plush Robes for Women & Men (Striped Abyss Large)
Brooklinen$135.514.3★
Brooklinen Super-Plush Bath Towel and Hand Towel Set - 2 Bath Towels 2 Hand Towels - Cotton Highly Absorbent (Stone)
Brooklinen$123.804.2★
Brooklinen Luxury Cotton Bath Robe OEKO-TEX Certified Ultra Soft Adjustable Plush & Machine Washable Premium Turkish Plush Robes for Women & Men (Storm Blue Medium)
Brooklinen$131.594.3★
Brooklinen Super-Plush 100% Turkish Cotton Bath Towels - Set of 2-770 GSM Highly Absorbent Machine Washable Perfect Bath Towel Set for Home & Bathroom (30 x 58 Storm Blue)
Brooklinen$104.264.3★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +5.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfy and soft”
“quality seemed solid”
“Absorbent and fluffy”
“They are affordable”
“The size is practical”
“good thickness”
“As Advertised”
“Soft and Comfortable”
“feel luxurious after washing”
“Color is accurate”
What buyers complain about
“Not thick enough”
“Lower Quality”
“NON ABSORBENT”
“A little too long”
“falls apart immediately”
“not as soft as expected”
“not moisture wicking”
“Not worth the money”
“Falling apart after first wash”
“Very deceiving”