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toilet rug

Worth a look60/100

toilet rug shows demand growing +247.0%, but a small market ($891K/yr) keeps it on the watch list.

Market/yr

$891K

Growth (1y)

+247.0%

Products

41

Brands

25

was 27 a year ago

Sellers

30

Price range

$8.55–$35.13

Returns

4.0%

Rating

4.3★

60/100

Worth a look

Scored 60/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
32
×0.30
Growth
81
×0.30
Competition
71
×0.20
Quality gap
56
×0.10
Returns
68
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +247.0% year over year.
50K25KHoliday '24Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.3×

Competition

30%OLANLY
  • OLANLY30%
  • Yimobra13%
  • LuxUrux11%
  • Bosap5%
  • Smiry5%
  • TYUU4%
  • Other (19 brands)32%

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. 25 brands and 30 sellers compete here.

Brands

25 falling

was 27 a year ago

Sellers

30

Top 5 brand share

63%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 41 tracked products in this niche.

OLANLY Toilet Rugs U-Shaped 24x20 Extra Soft Absorbent Chenille Contour Bathroom Rugs for Toilet Dry Quickly Machine Washable Non-Slip Bath Mat Grey

OLANLY Toilet Rugs U-Shaped 24x20 Extra Soft Absorbent Chenille Contour Bathroom Rugs for Toilet Dry Quickly Machine Washable Non-Slip Bath Mat Grey

OLANLY

$14.534.4★47,962 reviews

LuxUrux Toilet Rugs U Shaped Washable Bathroom Toilet Mat Extra-Soft Plush Bath Bathroom Rug 1 Chenille Microfiber Material Super Absorbent Shaggy Machine Wash & Dry (20 x 20 inch Light Grey)

LuxUrux Toilet Rugs U Shaped Washable Bathroom Toilet Mat Extra-Soft Plush Bath Bathroom Rug 1 Chenille Microfiber Material Super Absorbent Shaggy Machine Wash & Dry (20 x 20 inch Light Grey)

LuxUrux

$11.694.4★21,235 reviews

Yimobra Memory Foam Toilet Bath Mat U-Shaped Commode Contour Rug Soft and Comfortable Super Water Absorption Non-Slip Thick Machine Wash and Easier to Dry for Bathroom 24 X 20 Inches Grey

Yimobra Memory Foam Toilet Bath Mat U-Shaped Commode Contour Rug Soft and Comfortable Super Water Absorption Non-Slip Thick Machine Wash and Easier to Dry for Bathroom 24 X 20 Inches Grey

Yimobra

$11.354.5★54,835 reviews

OLANLY Luxury Toilet Rugs U-Shaped 24x20 Extra Soft and Absorbent Microfiber Bathroom Rugs Non-Slip Plush Shaggy Bath Mat Machine Wash Dry Contour Bathroom Mats for Toilet Base Grey

OLANLY Luxury Toilet Rugs U-Shaped 24x20 Extra Soft and Absorbent Microfiber Bathroom Rugs Non-Slip Plush Shaggy Bath Mat Machine Wash Dry Contour Bathroom Mats for Toilet Base Grey

OLANLY

$14.534.4★71,635 reviews

Bosap Toilet Rugs U Shaped Bathroom Rug Machine Washable Non Slip Quick Dry Super Absorbent Ultra Thin Toilet Mats for Bathroom Toilet.Grey 18x2(20x24inch)

Bosap Toilet Rugs U Shaped Bathroom Rug Machine Washable Non Slip Quick Dry Super Absorbent Ultra Thin Toilet Mats for Bathroom Toilet.Grey 18x2(20x24inch)

Bosap

$20.994.4★5,323 reviews

OLANLY Memory Foam Toilet Rugs U-Shaped 24x20 Ultra Soft and Absorbent Bathroom Rugs Non-Slip Comfortable Machine Washable Contour Bath Mat for Toilet Base Home Decor Accessories Black

OLANLY Memory Foam Toilet Rugs U-Shaped 24x20 Ultra Soft and Absorbent Bathroom Rugs Non-Slip Comfortable Machine Washable Contour Bath Mat for Toilet Base Home Decor Accessories Black

OLANLY

$9.864.3★17,863 reviews

Bathroom Rugs Sets 2 Piece Super Absorbent Chenille Bath Mats and U-Shaped Toilet Rug Strong PVC Non Slip Backing Microfiber Washable Dry Quickly Bath Mats for Bathroom(20x32+20x20U Light Grey)

Bathroom Rugs Sets 2 Piece Super Absorbent Chenille Bath Mats and U-Shaped Toilet Rug Strong PVC Non Slip Backing Microfiber Washable Dry Quickly Bath Mats for Bathroom(20x32+20x20U Light Grey)

Catabatic

$12.404.3★298 reviews

Smiry Luxury Chenille Toilet Rugs U-Shaped 24x20 Soft Absorbent Non-Slip Contour Bathroom Rugs for Toilet Machine Washable Contoured Bath Mats Black

Smiry Luxury Chenille Toilet Rugs U-Shaped 24x20 Soft Absorbent Non-Slip Contour Bathroom Rugs for Toilet Machine Washable Contoured Bath Mats Black

Smiry

$14.354.4★29,915 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent product”

Soft Feel15%

“Material was soft”

Size-Overall9%

“Perfect fit for what I need”

Advertised Vs Actual Product8%

“Exactly as shown”

Color8%

“color is accurate”

Value For Money6%

“Money well spent”

Comfort-Overall5%

“Great comfort”

Thickness3%

“Wonderful thick plush quality”

Absorbency3%

“Very absorbent”

Durability3%

“The material feels durable”

What buyers complain about

Size-Overall18%

“it doesnt fit around the base well”

Quality-Overall16%

“Not good quality”

Grip10%

“Does not grip well”

Thickness7%

“Not as thick as I would have like”

Advertised Vs Actual Product6%

“Nothing like the picture”

Color5%

“Impossible to return ugly color”

Value For Money3%

“Expected more for that price point”

Durability2%

“Falling apart”

Ease Of Cleaning2%

“Looks dirty”

Strength2%

“flimsiest bathroom rug”

Top return reasons

  • Size-Overall38%
  • Color19%
  • Advertised Vs Actual Product9%
  • Quality-Overall8%
  • Material Quality5%
  • Thickness4%
  • Shape/Style3%
  • Thin3%
  • Grip2%
  • Display Colors1%

Data scraped July 5, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.