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toilet paper storage

Worth a look67/100

toilet paper storage shows a fragmented shelf (top 5 take 26% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market/yr

$1.4M

Growth (1y)

+307.0%

Products

69

Brands

42

was 57 a year ago

Sellers

63

Price range

$7.95–$44.04

Returns

2.7%

Rating

4.6★

67/100

Worth a look

Scores 67/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns
Market size
40
×0.30
Growth
86
×0.30
Competition
89
×0.20
Quality gap
33
×0.10
Returns
78
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +307.0% year over year.
94K47KSpike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan · busiest ÷ quietest = 1.6×

Competition

12%iDesign
  • iDesign12%
  • efluky10%
  • niffgaff8%
  • CFGUK7%
  • AOJEZOR7%
  • SpaceAid7%
  • Other (36 brands)49%

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen. 42 brands and 63 sellers compete here.

Brands

42 falling

was 57 a year ago

Sellers

63

Top 5 brand share

44%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 69 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation13%

“Easy assemble”

Quality-Overall12%

“Build quality feels solid”

Size-Overall11%

“true to size”

Storage Capacity8%

“Large capacity”

Strength8%

“The material is sturdy”

Advertised Vs Actual Product8%

“As Described”

Design-Overall6%

“Well built”

Value For Money6%

“Good value for money”

Ease Of Use4%

“easy to handle”

Color2%

“great neutral color”

What buyers complain about

Quality-Overall13%

“Cheap quality”

Size-Overall12%

“Extremely small”

Strength11%

“Isn't sturdy”

Assembly/Installation7%

“difficult to put together”

Material Quality7%

“Cheap Material”

Value For Money5%

“Wish it were cheaper”

Advertised Vs Actual Product2%

“FALSE ADVERTISEMENT”

Durability2%

“not durable at all”

Defective Material/Parts2%

“Crappy parts”

Color2%

“color is off”

Top return reasons

  • Size-Overall33%
  • Color9%
  • Quality-Overall9%
  • Material Quality9%
  • Defective Material/Parts7%
  • Advertised Vs Actual Product6%
  • Strength5%
  • Assembly/Installation4%
  • Value For Money2%
  • Functionality-Overall2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.