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toilet brush

Launch it77/100

toilet brush clears our launch bar: a $16.5M/yr market growing +201.3% with returns at 0.8%.

Market/yr

$16.5M

Growth (1y)

+201.3%

Products

30

Brands

18

was 21 a year ago

Sellers

115

Price range

$3.44–$22.17

Returns

0.8%

Rating

4.5★

77/100

Launch it

Scored 77/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
90
×0.30
Growth
77
×0.30
Competition
71
×0.20
Quality gap
38
×0.10
Returns
94
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +201.3% year over year.
339K170KPrime Day '24Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

26%Clorox
  • Clorox26%
  • HAMITOR11%
  • MR.SIGA9%
  • Holaloha8%
  • AONEZ8%
  • uptronic6%
  • Other (12 brands)31%

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them. 18 brands and 115 sellers compete here.

Brands

18 falling

was 21 a year ago

Sellers

115

Top 5 brand share

63%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 30 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning20%

“Cleans really well”

Quality-Overall12%

“Excellent product”

Value For Money10%

“Fair price”

Ease Of Use9%

“Easy to handle”

Advertised Vs Actual Product6%

“Exactly as pictured”

Efficiency5%

“brush works good”

Design-Overall4%

“Sleek design”

Strength4%

“The base is sturdy”

Size-Overall3%

“Perfect fit for my bathroom”

Assembly/Installation3%

“Assembly was easy”

What buyers complain about

Quality-Overall12%

“Awful quality”

Size-Overall10%

“Little on small side”

Ease Of Cleaning10%

“Does not clean very well”

Smell8%

“Strong Rubber Smell”

Durability7%

“does not last”

Strength6%

“Not sturdy”

Functionality-Overall3%

“Didnt work”

Ease Of Use3%

“difficult to remove”

Value For Money3%

“Not worth it”

Material Quality2%

“Cheap Material”

Top return reasons

  • Size-Overall30%
  • Quality-Overall10%
  • Advertised Vs Actual Product8%
  • Defective Material/Parts6%
  • Value For Money6%
  • Strength5%
  • Material Quality5%
  • Color4%
  • Functionality-Overall4%
  • Assembly/Installation3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.