stranger things cake topper
Skip itSoft demand (-54.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible77.25avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 6% kills the launch gate
Price range
Great$5.73–$44.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.48avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$108K$108K/yr · 300K searches
Growth
Bad-54.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
46
Top-5 brand share
68%
Open market
24%
- Tsalei23%
- Niarezom12%
- MOMODEER12%
- H.ebony11%
- SAVITA10%
- Gerrii8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
13 Pcs Stranger TV Cake Decorations with 12pcs Cupcake Toppers 1pcs Happy Birthday Cake Topper Perfect for Theme Party and Birthday Celebrations
Niarezom$10.904.1★33 rev
25Pcs Stranger 5 TV Happy Birthday Cake Decorations with 1Pcs Cake Topper 24Pcs Cupcake Toppers for Movie Theme Birthday Party Supplies
MOMODEER$9.494.6★14 rev
25 Pcs TV Series Character Happy Birthday Cake Toppers Horror Theme Cake Topper Includes 1 Happy Birthday Topper and 24 Dessert Decorations.
Tsalei$13.544.3★27 rev
TV Series Role Happy Birthday Cake Toppers Horror Theme Cake Decorations Perfect for Birthday Parties Themed Parties and Holiday Celebrations
Tsalei$9.754.8★30 rev
Gerrii 63 Pcs Stranger TV Cake Decorations with Happy Birthday Cake Topper Spooky Miniature Fairy Lights Black Red White Ball Toppers Set Red and Black Birthday Supplies for Horror Party Decor
Gerrii$16.574.4★13 rev
Newest
by launch date
Stranger Theme Birthday Candle Birthday Party Decoration Candle Things Party Decorations 7th Birthday Decorations 7 Party Supplies Number Party Decor Gifts
CozyNuukee$8.2337 rev
13Pcs Stranger 5 TV Cake Decorations Set with 1pcs Happy Birthday Cake Topper 12pcs Cupcake Toppers Movies Themed Party Supplies Birthday Party Decorations Supplies
PARTY BUZZ$7.892 rev
Stranger TV Party Supplies Cute Cartoon Birthday Party Decorations Set Include Happy Birthday Banner Balloons Cake Toppers Cupcake Topper
H.ebony$10.343 rev
MTLEE Number 11 Birthday Candle Strange Theme Candles Stranger Birthday Party Decoration Cake Topper for Eleven Party Cake Decorations Supplies
MTLEE$9.063 rev
Stranger Birthday Cake Topper Black Red Glitter Cake Topper Stranger Themed Things Birthday Decorations
Oelirsy$8.170 rev
Trending
90-day click momentum
Welcome to the Other Side Birthday Number Candles Stranger Theme Party Cartoon Cake Topper Birthday Party Candle Decorations Eleven Party Supply for Birthday Decor Supplies(Number 8)
Ouvibor$7.784.7★
Stranger 5 TV Birthday Decorations Party Supplies Set Include Banner Balloonss Cake Topper Cupcake topper Toppers for Boys Girls Movie Theme Party
PARTY BUZZ$10.054.7★
51 pcs Birthday Party Decorations Kit Include Backdrops Banner 18 Balloonss 6 Hanging Swirls Cake Topper 24 Cupcake Toppers for Boys Girls Theme Party
UKMPFGJ$11.534.9★
Stranger Birthday Cake Topper Black Red Glitter Cake Topper Stranger Themed Things Birthday Decorations
Oelirsy$8.170.0★
Stranger Theme Birthday Candle Birthday Party Decoration Candle Things Party Decorations 7th Birthday Decorations 7 Party Supplies Number Party Decor Gifts
CozyNuukee$8.234.6★
Demand
Weekly Amazon search volume, last 27 weeks — -54.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“the colors are bright”
“worth it”
“Nice design”
“It felt sturdy for a cardstock topper”
“Everything was as advertised”
“Great little toy”
“Easy to use”
“Easy to assemble”
“Everything looked bright”
What buyers complain about
“It is VERY big”
“colors are bad”
“broke easily”
“Cheap and bad quality”
“Also, it should be less expensive”
“The print quality is bad”
“But now the listing photos are all just a little off”
“Pretty thin”
“Product arrived used”
“Some pieces were bent”