stitch cupcake topper
Skip itSoft demand (-4.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great176.47avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.75avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay$6.50–$18.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$115K$115K/yr · 223K searches
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
26
Top-5 brand share
87%
Open market
10%
- Losede53%
- DecoPac21%
- Higyther7%
- coneyaro4%
- Rovercci4%
- ARHAVI2%
- Open — no brand owns it (6 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DecoPac Disneys Stitch Ohana Cupcake Rings 24 Lilo & Stitch Cupcake Decorations For Birthday Parties & Celebrations Food Safe Cake Toppers 24 Pack
DecoPac$13.504.8★710 rev
24pcs Stitch Cake Toppers Cupcake Toppers Cake Decorations Stitch Birthday Party Supplies Decorations (2)
Losede$6.944.7★166 rev
24PCS Cartoon Cake Toppers Cupcake Toppers Cake Decorations Birthday Party Supplies Decorations (Style 2)
Losede$6.954.6★192 rev
24PCS Cake Toppers Cupcake Toppers Cake Decorations Birthday Party Supplies Decorations
Losede$6.944.6★262 rev
25PCS Cake Toppers Cupcake Toppers Cake Decorations Birthday Party Supplies Decorations (Style 2)
Losede$7.964.7★244 rev
Newest
by launch date
25PCS For Stitch Cake Toppers Cupcake Cute Cartoon Toppers Cake Decorations Birthday Party Supplies Decorations
coneyaro$9.902 rev
25Pcs For Stitch Movie Cake Decorations with 24pcs Cupcake Toppers 1pcs Happy Birthday Cake Topper Cartoon Themed Party Supplies Perfect for Birthday Party Decorations
Higyther$10.397 rev
25Pcs Stitch Cake Decorations with 24pcs Cupcake Toppers 1pcs Happy Birthday Cake Topper Cartoon Themed Party Supplies Perfect for Birthday Party Decorations
Higyther$11.2014 rev
Jinrea Blue Purple Flower Birthday Number Candles Flower Theme Party Decorations Cupcake Decorations Suitable for Party Celebrations Boys and Girls Birthday Decorations6
Jinrea$6.9186 rev
24PCS Cartoon Cake Toppers Cupcake Toppers Cake Decorations Birthday Party Supplies Decorations (Style 2)
Losede$6.95192 rev
Trending
90-day click momentum25PCS For Stitch Cake Toppers Cupcake Cute Cartoon Toppers Cake Decorations Birthday Party Supplies Decorations
coneyaro$9.905.0★
25Pcs Stitch Cake Decorations with 24pcs Cupcake Toppers 1pcs Happy Birthday Cake Topper Cartoon Themed Party Supplies Perfect for Birthday Party Decorations
Higyther$11.204.6★
25Pcs For Stitch Movie Cake Decorations with 24pcs Cupcake Toppers 1pcs Happy Birthday Cake Topper Cartoon Themed Party Supplies Perfect for Birthday Party Decorations
Higyther$10.394.0★
Senliart 26pack Blue Cartoon Party Supplies Hawaiian Cake Topper and 25 Cupcake Toppers for Baby Shower Decorations Dessert Table Supplies Blue Alien Friend Theme Birthday Party Decorations
Senliart$6.503.4★
Tioncy 300 Pcs Hawaiian Cupcake Liners Tropical Cartoon Cupcake Liners Flowers and Leaves Tropical Themed Cup Cake Wrappers for Summer Birthday Party Supplies Cake Decoration
Tioncy$9.444.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“They look great just as advertised”
“The colors were bright”
“Good value for the money”
“Awesome for the cake I made”
“Cute decorations”
“Easy to use”
“Great size and they came out cute for the theme”
“added these adorable stitch cake toppers as a finishing touch”
“Very tasty”
What buyers complain about
“dont taste good”
“Not great quality”
“people tend to throw them away because they dont want to clean them”
“The colors are nowhere near as vibrant as they appear in the photos”
“the big one only had the design on one side”
“they are not ideal for playing on a flat surface”
“the pics don't stick well or for long”
“Theyre basically just a thick paper”
“I think that they feel flimsy”
“Bad Quality Scary Stitch”