stitch balloons
Skip itSoft demand (-13.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great466.95avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$12.78avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 6% kills the launch gate
Price range
Okay$6.76–$21.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$208K$208K/yr · 557K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
55
Top-5 brand share
64%
Open market
32%
- Anagram32%
- RINSUNCA15%
- SHERYL DECOR7%
- Saxuxu6%
- Higyther4%
- WENTIYA4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anagram International Stitch 33 Foil Balloon Multicolor (4661701)
Anagram$7.374.7★257 rev
10-Piece Stitch Aluminum Balloon Set - Stitch & Classic Design Vibrant 3D Cartoon Shape Party Decoration Essential Durable Foil Material
RINSUNCA$17.943.7★28 rev
Anagram Stitch 5pc Foil Balloon Bouquet
Anagram$11.964.6★235 rev
Pink and Blue Balloons 12 Inch Royal Blue Hot Pink Confetti Balloons for Girl Cartoon Birthday Pool Party Graduation Baby Shower Gender Reveal Supplies
Saxuxu$8.324.7★270 rev
ALL-IN-1 Blue Alien Balloon Arch Kit with BONUS Palm Tree & Tropical Flowers for Cute Space Creature Theme Kids Birthday Baby Showers & Outer Space Parties - Tropical Blue Monster Party Decorations
SHERYL DECOR$17.484.4★82 rev
Newest
by launch date
5pcs Party Supplies Round Aluminium Balloons Theme Birthday Party Decorations (Style 2)
Losede$9.902 rev
Ouddy Life 160Pcs Pink and Blue Balloons Arch Kit Purple Metallic Silver Star Foil Balloon Happy Birthday Banner Palm Leaves for Birthday Hawaii Tropical Summer Baby Shower Cartoon Party Decorations
Ouddy Life$11.202,786 rev
Blue Alien Birthday Decorations 40 Inch Number Balloon Set 7 with Letter Balloons Star Foil Balloons and Printed Latex Balloons for Kids Cartoon Tropical Party Decor
Koxdii$9.9952 rev
10-Piece Stitch Aluminum Balloon Set - Stitch & Classic Design Vibrant 3D Cartoon Shape Party Decoration Essential Durable Foil Material
RINSUNCA$17.9428 rev
8-Piece Stitch Aluminum Balloon Set - Stitch & Classic Design Vibrant 3D Cartoon Shape Party Decoration Essential Durable Foil Material
RINSUNCA$15.9314 rev
Trending
90-day click momentum5pcs Party Supplies Round Aluminium Balloons Theme Birthday Party Decorations (Style 2)
Losede$9.905.0★
8-Piece Stitch Aluminum Balloon Set - Stitch & Classic Design Vibrant 3D Cartoon Shape Party Decoration Essential Durable Foil Material
RINSUNCA$15.934.4★
10-Piece Stitch Aluminum Balloon Set - Stitch & Classic Design Vibrant 3D Cartoon Shape Party Decoration Essential Durable Foil Material
RINSUNCA$17.943.7★
Ouddy Life 160Pcs Pink and Blue Balloons Arch Kit Purple Metallic Silver Star Foil Balloon Happy Birthday Banner Palm Leaves for Birthday Hawaii Tropical Summer Baby Shower Cartoon Party Decorations
Ouddy Life$11.204.6★
EICUECUE Royal Blue and Pink Balloons Garland Arch Kit - 5 10 12 18 inch Different Size Blue Pink Hibiscus Latex Balloons for Summer Tropical Hawaii Cartoon Birthday Baby Shower Party Decorations
EICUECUE$9.684.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Bright colors”
“Good for the price”
“is durable enough for multiple uses if stored properly”
“Accurate description”
“Nice size”
“Easy to set up”
“Design was beautiful”
“Perfect birthday set for stitch lovers”
“It was easy to inflate”
What buyers complain about
“Very thin poor quality”
“a little smaller than expected”
“MISLEADING PHOTOS”
“Item didnt stay inflated”
“Self destroyed within 5 minutes”
“Not worth it”
“cheap you would think the colors would be bland”
“Very thin poor quality”
“Assembly does take time”
“In addition, the adhesive dots that were supposed to hold the balloons together did not work well and failed to keep them securely attached”