star balloons
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good611.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+41.2%90-day search growth — must beat 0% to launch
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 6% kills the launch gate
Market size
Okay$177K$177K/yr · 437K searches
Avg price
Bad$8.57avg listing price — sweet spot $15–$100
Price range
Bad$5.83–$15.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
44
Top-5 brand share
57%
Open market
40%
- TONIFUL19%
- BOMSI14%
- ZAKVOOR11%
- PartyWoo9%
- YOTHORN4%
- TOTAFAM3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 63 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
60Pcs Silver Star Balloons Birthday Decorations Explosion Mylar Balloons 12 Spike Balloon Large Foil Prom Balloon for Wedding Anniversary Christmas New Year Eve Party Backdrops Supplies
BOMSI$6.834.1★486 rev
TONIFUL 4 Pcs 22inch 4D Huge Gold Star Balloons Explosion Star Mylar Foil Balloons for Party Supplies Backdrop Christmas New Year Birthday Wedding Photo Booth Ornament
TONIFUL$5.934.4★804 rev
ZAKVOOR 60 Pcs Star Balloons 12 Spike Foil Explosion Party Decoration Balloons for Christmas New Year Eve Birthday (Silver)
ZAKVOOR$7.224.4★1,404 rev
TONIFUL 30Pcs 18 Inch Large Blue Silver Star Shape Foil Balloons Big Stars Helium Mylar Ballons for Birthday Wedding Baby Shower Anniversary Engagement Party Decorations Supplies
TONIFUL$6.774.5★337 rev
TONIFUL 15Pcs 18 Inch Large Champagne Gold Star Shape Foil Balloons Big Light Gold Stars Helium Mylar Ballons for Birthday Wedding Baby Shower Anniversary Engagement Party Decorations Supplies
TONIFUL$8.024.5★337 rev
Newest
by launch date
4th of July Red Blue Silver Star Balloons 22Inch Explosion Balloons with 18Inch Star Balloon 9 Pcs Foil Four-Pointed Pentagram Balloon for Independence Day 4th of July Patriotic Birthday Party Decor
Nudoraw$8.030 rev
Red White and Blue Star Balloons 15pcs 18Inch 4th of July Balloons Fourth of July Patriotic Balloon Metallic Star Shape Foil Balloon for 4th of July Memorial Day Patriotic Independence Day Party Decor
HadrNahkb$7.1035 rev
20 Pcs Star Balloons 18 Inch Mixed Color Star Foil Balloons Stars Shaped Balloon Mylar Helium Balloon for Birthday Party Anniversary Wedding Baby Shower Decorations (Mixed Color)
YOTHORN$8.25362 rev
9Pcs Gold Star Balloons Large Explosion Star Foil Balloons Metallic Gold Mylar Spike Balloon for Birthday Wedding Anniversary New Year Christmas Graduation Party 3 Pcs 27Inch & 6 Pcs 22Inch
Dagelar$9.99146 rev
Red Star Foil Balloons Explosion 12 Point Spike Baloons Large Mylar Balloon Party Decorations Backdrops for Christmas Wedding Anniversary Bachelorette Engagement Birthday Valentines Day
BOMSI$8.43486 rev
Trending
90-day click momentum20 Pcs Star Balloons 18 Inch Mixed Color Star Foil Balloons Stars Shaped Balloon Mylar Helium Balloon for Birthday Party Anniversary Wedding Baby Shower Decorations (Mixed Color)
YOTHORN$8.254.4★
Red White and Blue Star Balloons 15pcs 18Inch 4th of July Balloons Fourth of July Patriotic Balloon Metallic Star Shape Foil Balloon for 4th of July Memorial Day Patriotic Independence Day Party Decor
HadrNahkb$7.105.0★
4th of July Red Blue Silver Star Balloons 22Inch Explosion Balloons with 18Inch Star Balloon 9 Pcs Foil Four-Pointed Pentagram Balloon for Independence Day 4th of July Patriotic Birthday Party Decor
Nudoraw$8.030.0★
9Pcs Gold Star Balloons Large Explosion Star Foil Balloons Metallic Gold Mylar Spike Balloon for Birthday Wedding Anniversary New Year Christmas Graduation Party 3 Pcs 27Inch & 6 Pcs 22Inch
Dagelar$9.994.2★
Star Foil Balloons 18 Inches Purple Pink Balloons for Helium 10 pcs Birthday Foil Balloon Purple Pink Star Shaped Balloon for Women Girl Birthday Graduation Anniversary Party Decorations
FEYG$8.864.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.2% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality balloons”
“not expensive”
“Color is vibrant”
“As pictured”
“Easy to assemble”
“Great size”
“Easy to inflate”
“Very durable”
“So cute and easy to use”
“They had great shine”
What buyers complain about
“dont stay inflated”
“The quality of these balloons was not great”
“it was a little tricky to put together”
“Not a pictured”
“These were not worth the money”
“Too heavy to float”
“most were no good, leaked air”
“I am bummed about the size”
“Didnt hold helium well”
“Breaks when you try to fill it”