sonic balloons
Worth a lookShows low returns (1.6%), but soft demand (-7.5% this quarter) keeps it on the watch list.
Returns
Great1.6%return rate — above 6% kills the launch gate
Review moat
Good543.78avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$3.83–$39.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.29avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$139K$139K/yr · 245K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
53
Top-5 brand share
62%
Open market
33%
- Amscan21%
- Grabo16%
- Unique10%
- Toyland7%
- Anagram7%
- Charnoel5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anagram Sonic The Hedgehog Bouquet Balloons
Amscan$12.294.8★810 rev
GRABO Sonic Balloon
Grabo$8.964.6★437 rev
Toyland Pack of 4-81cm (32) Sonic Shaped Foil Balloons - Sonic Tails Knuckles Shadow - Childrens Party Decorations
Toyland$34.754.4★35 rev
Charnoel 6 Pack 28 Gold Ring Birthday Party Balloon Cartoon Characters Themed Party Decor Foil Large Balloons for Birthday Cartoon Carnival Theme Decorations
Charnoel$9.644.0★200 rev
Sonic the Hedgedog-Shaped Giant Foil Balloon - (24) 1 Piece - Perfect Decorations for Birthdays and Themed Events
Unique$8.044.8★47 rev
Newest
by launch date
Cartoon Hedgehog Birthday Decorations 40 Inch Blue Number 5 Birthday DecorationsBig Gold Ring Lightning Balloons Red Blue Boom Star Balloons for Cartoon Hedgehog Role Carnival Theme Party Decoration
olphuf$10.0055 rev
Toyland Pack of 4-81cm (32) Sonic Shaped Foil Balloons - Sonic Tails Knuckles Shadow - Childrens Party Decorations
Toyland$34.7535 rev
Cartoon Birthday Party Balloons Decorations - 32pcs 12inch Red Blue Yellow Balloons with 22inch Boom Star and 28inch Gold Ring Foil Balloon for Boys Girls Birthday Party Baby Shower Decoration
Nerien$8.8814 rev
60pcs Red Yellow Blue Balloons 12inch Red Yellow Light Blue Confetti Balloons for Baby Shower Birthday Party Decorations
Leraqertra$6.43436 rev
15 Pack 30 Gold Ring Balloons for Cartoon Characters Themed Party Decor Hedgehog Theme Backdrop Foil Balloons with Curling Ribbon for Kids Birthday Game Room Carnival Party Decorations
TAdgnba$16.8861 rev
Trending
90-day click momentum
Speed Hedgehog 6th Birthday Balloon Centerpiece Set Royal Blue Red Gold Latex 40 Inch Number 6 Foil Gold Lightning Star Cones for Boys Racing Game Party Table Floor Decor
kozee$14.393.6★
60pcs Red Yellow Blue Balloons 12inch Red Yellow Light Blue Confetti Balloons for Baby Shower Birthday Party Decorations
Leraqertra$6.434.7★
40 Inch Large Vibrant Foil Balloons for Blue and Golden Ring Theme Birthday Party Decorations Number 5 Balloon Designs for Kids Birthday Party(Number 5)
AXBMM$8.124.4★
Cartoon Birthday Party Balloons Decorations - 32pcs 12inch Red Blue Yellow Balloons with 22inch Boom Star and 28inch Gold Ring Foil Balloon for Boys Girls Birthday Party Baby Shower Decoration
Nerien$8.883.9★
Cartoon Hedgehog Birthday Decorations 40 Inch Blue Number 5 Birthday DecorationsBig Gold Ring Lightning Balloons Red Blue Boom Star Balloons for Cartoon Hedgehog Role Carnival Theme Party Decoration
olphuf$10.003.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Worth every penny”
“The colors are beautiful”
“They're very fruity”
“Just as pictured”
“it held up beautifully”
“Awesome set up”
“My grandson loved it it stayed inflated along time”
“good size”
“Perfect Christmas gift”
What buyers complain about
“Did not stay inflated”
“mainly all small”
“Bad quality”
“Balloons did not last”
“Pictures are deceiving”
“Couldnt even assemble the arch”
“I should have read the instruction a little better”
“Both are a waste of money”
“Irritated”
“some had an awkward shape that we did not end up using”