small balloons
Skip itPricing outside the sweet spot ($6.92 avg) — this niche doesn't clear our bar today.
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 6% kills the launch gate
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Market size
Okay$185K$185K/yr · 426K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.86–$20.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,023.68avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.92avg listing price — sweet spot $15–$100
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
21
Top-5 brand share
75%
Open market
20%
- PartyWoo48%
- KAWKALSH8%
- FOTIOMRG7%
- awenztech6%
- BEISHIDA6%
- Bezente5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PartyWoo Assorted Colors Rainbow Balloons 100pcs 5 Inch Multicolor Colorful Primary Color Balloon for Graduation Baby Shower Unicorn Fiesta Flower Spring Rainbow Theme Birthday Party Decorations
PartyWoo$6.734.5★10,031 rev
PartyWoo Balloons 50 pcs 5 Inch Matte White Balloons for Balloon Garland or Balloon Arch as Party Decorations Wedding Decorations Neutral Baby Shower Decorations White-Y13
PartyWoo$4.904.4★6,597 rev
PartyWoo Metallic Gold Balloons 50pcs 5 Inch Small Mini Chrome Gold Latex Balloons for Graduation Baby Shower Gender Reveal Wedding Bachelorette New Year Birthday Party Decorations Gold-G101
PartyWoo$5.784.4★6,597 rev
BEISHIDA 50Pack 5 Inch Pastel Balloons Thick Mixed Color Balloon MultiColored Macaron Mixed Color Latex Balloons for Birthday Wedding Reception Engaged Baby Bridal Gift Party Decorations
BEISHIDA$5.854.5★1,855 rev
KAWKALSH 200pcs Balloons 5 Inch Assorted Colors Small Mini Rainbow Latex Balloons for Party Birthday Baby Shower Anniversary Festival Arch Garland Decoration
KAWKALSH$7.834.6★1,473 rev
Newest
by launch date
Assorted Colors Balloons 500 Pack 3 Inch Rainbow Latex Balloons Small Multicolor Water & Air Balloons for Summer Water Fights Birthday & Party Decorations
TCRDDQF$8.7417 rev
100pcs 5 Inch Small Sage Green Balloons 5 Mini Olive Green Party Balloons Kit for Wedding Baby Shower Birthday Graduation Boho & Garden Party Decorations
SWSTINLING$4.9291 rev
120pcs 5inch Pink Balloons Small Light Pink Latex Balloons for Baby Bridal Shower Gender Reveal Birthday Party Decorations
awenztech$5.92952 rev
80pcs 5Inch Star and Heart Foil Balloons Mini Heart Balloons for Birthday Anniversary Wedding Baby Shower Christmas Party DecorationCannot Float
RPOLLWSUN$10.0652 rev
Bezente Pastel Pink Latex Party Balloons - 150 Pack 5 inch Round Helium Light Pink Small Bridal Pink Balloons for Gender Reveal Bridal Shower Birthday Wedding Anniversary Party Decoration
Bezente$6.7513,546 rev
Trending
90-day click momentumAssorted Colors Balloons 500 Pack 3 Inch Rainbow Latex Balloons Small Multicolor Water & Air Balloons for Summer Water Fights Birthday & Party Decorations
TCRDDQF$8.744.6★
110Pcs 5 Inch Balloon Assorted Colors Mini Latex Small Balloon 5 Inch Latex Balloon for Party Birthday Baby Shower.(Color)
KUULBELA$5.794.6★
PartyWoo Assorted Colors Rainbow Balloons 50pcs 5 Inch Multicolor Colorful Primary Color Balloon for Graduation Baby Shower Unicorn Fiesta Flower Spring Rainbow Theme Birthday Party Decorations
PartyWoo$4.924.4★
PartyWoo Pastel Balloons 50 pcs 5 Inch Small Mini Pastel Rainbow Color Latex Spring Balloons for Graduation Baby Shower Gender Reveal Easter Birthday Party Decorations
PartyWoo$4.904.4★
Bezente Pastel Balloons Latex Party Balloons - 150 Pack 5 inch Spring Macaron Helium Balloons for Birthday Bridal Shower Wedding Rainbow Party Decorations
Bezente$6.814.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Color was beautiful”
“Great price”
“Worked as advertised”
“the right size”
“they blow up nicely”
“Nice thick balloons”
“they didn't break when they were inflated”
“tons of fun”
“adds a classy”
What buyers complain about
“Deflation”
“Missing color Pink”
“Poor quality”
“Too small,”
“easy to break”
“My only comment is where the ballons are thick enough they don't blow up very big”
“Made a very difficult to work with”
“a waste of money”
“Didnt work out for me”
“not much elasticity”