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sanitizing toothbrush holder

Skip it52/100

a small market ($121K/yr) — sanitizing toothbrush holder doesn't clear our bar today.

Market/yr

$121K

Growth (1y)

+223.9%

Products

24

Brands

16

was 27 a year ago

Sellers

26

Price range

$9.98–$37.11

Returns

3.2%

Rating

4.2★

52/100

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Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
6
×0.30
Growth
80
×0.30
Competition
55
×0.20
Quality gap
74
×0.10
Returns
74
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +223.9% year over year.
6K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.3×

Competition

29%Bitvae
  • Bitvae29%
  • iHave18%
  • House Gem10%
  • GEVOODIX6%
  • Temracha6%
  • Bril5%
  • Other (10 brands)26%

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them. 16 brands and 26 sellers compete here.

Brands

16 falling

was 27 a year ago

Sellers

26

Top 5 brand share

69%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 24 tracked products in this niche.

Bitvae Upgraded Tooth Brush Holder for Bathroom 2.0 Infrared Sensing Toothbrush Cleaner Wall-Mounted for Most Size Toothbrushes Air Drying LED Smart Screen White Gold Trim

Bitvae Upgraded Tooth Brush Holder for Bathroom 2.0 Infrared Sensing Toothbrush Cleaner Wall-Mounted for Most Size Toothbrushes Air Drying LED Smart Screen White Gold Trim

Bitvae

$30.214.4★1,709 reviews

HouseGem Toothbrush Holder Timer Function 2000mAh Rechargeable Cordless Wall-Mounted Bathroom (White)

HouseGem Toothbrush Holder Timer Function 2000mAh Rechargeable Cordless Wall-Mounted Bathroom (White)

House Gem

$21.624.3★1,919 reviews

iHave Toothbrush Holders for Bathrooms UV Toothbrush Sanitizer and Holder Smart Home Bathroom Accessories 2 Cups Electric Toothbrush Holder Wall Mounted with Toothpaste Dispenser Bathroom Decor

iHave Toothbrush Holders for Bathrooms UV Toothbrush Sanitizer and Holder Smart Home Bathroom Accessories 2 Cups Electric Toothbrush Holder Wall Mounted with Toothpaste Dispenser Bathroom Decor

iHave

$34.384.0★2,606 reviews

Toothbrush Sanitizer and Holder Toothbrush Holders for Bathroom Tooth Brush Wall-Mounted Cleaner Organizer with Auto-Inductive Cover Air Drying Fits Most Electric Manual and Kids Toothbrushes

Toothbrush Sanitizer and Holder Toothbrush Holders for Bathroom Tooth Brush Wall-Mounted Cleaner Organizer with Auto-Inductive Cover Air Drying Fits Most Electric Manual and Kids Toothbrushes

GEVOODIX

$26.334.1★148 reviews

iHave Wall Mounted Electric Toothbrush Holders with 3 Cups UV Sanitizer Toothpaste Dispenser Smart Home Bathroom Accessories & Decor Black

iHave Wall Mounted Electric Toothbrush Holders with 3 Cups UV Sanitizer Toothpaste Dispenser Smart Home Bathroom Accessories & Decor Black

iHave

$37.114.0★2,606 reviews

UV Toothbrush Sanitizer and Holder WONICO Smart Tooth Brush Holders for Bathroom Toothbrush Wall-Mounted Cleaner Organizer with Auto-Inductive Cover Fits Electric Manual Toothbrushes for Home

UV Toothbrush Sanitizer and Holder WONICO Smart Tooth Brush Holders for Bathroom Toothbrush Wall-Mounted Cleaner Organizer with Auto-Inductive Cover Fits Electric Manual Toothbrushes for Home

WONICO

$26.914.0★409 reviews

Pursonic Portable UV Toothbrush Sanitizer Case - Travel Toothbrush Sanitizer and Holder - For Electric and Manual Brush Heads with UV Light & Auto Shut Off Timer

Pursonic Portable UV Toothbrush Sanitizer Case - Travel Toothbrush Sanitizer and Holder - For Electric and Manual Brush Heads with UV Light & Auto Shut Off Timer

Pursonic

$13.004.3★4,155 reviews

Temracha Toothbrush Sanitizer Holder Upgraded UV Toothbrush Holder with Dual-Mode Clean & Fan Dry LED Smart Screen Auto-Inductive Cover Toothbrush Wall Mounted Cleaner Organizer for Bathroom Trip

Temracha Toothbrush Sanitizer Holder Upgraded UV Toothbrush Holder with Dual-Mode Clean & Fan Dry LED Smart Screen Auto-Inductive Cover Toothbrush Wall Mounted Cleaner Organizer for Bathroom Trip

Temracha

$25.364.5★104 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Great product thst looks fancy”

Ease Of Use12%

“easy to read”

Assembly/Installation9%

“Easy to assemble”

Charging6%

“Holds charge for long time”

Efficiency6%

“The automatic cover works well”

Advertised Vs Actual Product6%

“As described”

Ease Of Cleaning6%

“Clean clean clean”

Design-Overall4%

“It is built well”

Battery Life4%

“Battery life is decent”

Value For Money3%

“Best price”

What buyers complain about

Durability22%

“Broke quickly”

Charging15%

“Stopped charging”

Functionality-Overall8%

“Didnt work”

Quality-Overall5%

“Complete Garbage”

Adhesion/Stickiness5%

“Adhesive failed”

Size-Overall4%

“this doesnt fit it”

Dispensing Mechanism3%

“Toothpaste dispenser does not work”

Value For Money3%

“Not a great value”

Battery Life3%

“Battery life is average”

Ease Of Use2%

“Hard to open”

Top return reasons

  • Size-Overall25%
  • Functionality-Overall16%
  • Charging10%
  • Defective Material/Parts6%
  • Advertised Vs Actual Product5%
  • Adhesion/Stickiness5%
  • Mounting4%
  • Cleaning Modes3%
  • Product Condition3%
  • Value For Money3%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.2% median returns across 13,649 tracked niches.