Skip to content

rubber bath mat

Skip it40/100

a small market ($46K/yr) — rubber bath mat doesn't clear our bar today.

Market/yr

$46K

Growth (1y)

+187.6%

Products

10

Brands

3

was 4 a year ago

Sellers

57

Price range

$12.55–$24.88

Returns

2.0%

Rating

4.3★

40/100

Skip it

Scored 40/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
75
×0.30
Competition
13
×0.20
Quality gap
58
×0.10
Returns
84
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +187.6% year over year.
3K2KBlack Friday '24Prime Day '25Spike '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.8×

Competition

59%Rubbermaid Commercial Products
  • Rubbermaid Commercial Products59%
  • Rubbermaid36%
  • GORILLA GRIP5%

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 57 sellers compete here.

Brands

3 falling

was 4 a year ago

Sellers

57

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
9Rubbermaid$20.154.4★2693%falling

Product shelf

All 10 tracked products in this niche.

Rubbermaid Commercial Products Safti-Grip Bath Mat Large White Suction-Backed for Commercial/Residential Use for Home/Hotel/Shower/Bathtub

Rubbermaid Commercial Products Safti-Grip Bath Mat Large White Suction-Backed for Commercial/Residential Use for Home/Hotel/Shower/Bathtub

Rubbermaid Commercial Products

$16.554.6★10,608 reviews

Rubbermaid Commercial Products Bath Tub and Shower Mat 36-Inch X 18-Inch White Extra Long Machine Washable Safti-Grip Non-Slip Bathroom Mat with Suction Cups for Home/Hotel/Shower/Bathtub

Rubbermaid Commercial Products Bath Tub and Shower Mat 36-Inch X 18-Inch White Extra Long Machine Washable Safti-Grip Non-Slip Bathroom Mat with Suction Cups for Home/Hotel/Shower/Bathtub

Rubbermaid Commercial Products

$22.344.6★10,605 reviews

Rubbermaid Commercial Products Safti-Grip Bath Mat Medium White Suction-Backed Non-Slip for Commercial/Residential Use for Shower Stall/Bathtub/Bathroom

Rubbermaid Commercial Products Safti-Grip Bath Mat Medium White Suction-Backed Non-Slip for Commercial/Residential Use for Shower Stall/Bathtub/Bathroom

Rubbermaid Commercial Products

$15.574.6★10,605 reviews

Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Clear

Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Clear

Rubbermaid

$12.554.1★125 reviews

Rubbermaid Soft Foam Bath Tub Shower Mat Non-Slip Tub Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Bath Mat for Inside Bathtub or Shower Grey

Rubbermaid Soft Foam Bath Tub Shower Mat Non-Slip Tub Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Bath Mat for Inside Bathtub or Shower Grey

Rubbermaid

$14.764.1★76 reviews

GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear

GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear

GORILLA GRIP

$24.884.5★111,402 reviews

Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Grey

Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Grey

Rubbermaid

$13.624.1★125 reviews

Rubbermaid Soft Foam Tub Mat Non-Slip Bath Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Shower Mat for Inside Bathtub or Shower White

Rubbermaid Soft Foam Tub Mat Non-Slip Bath Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Shower Mat for Inside Bathtub or Shower White

Rubbermaid

$14.874.1★76 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Grip17%

“No Slip”

Quality-Overall13%

“Very good quality mat”

Size-Overall8%

“Good fit”

Advertised Vs Actual Product6%

“As Advertised”

Adhesion/Stickiness5%

“this mat adhered perfectly”

Security5%

“Feels secure”

Efficiency5%

“This prosuct has been working fantastically”

Value For Money4%

“Worth the money”

Comfort-Overall3%

“Very comfy”

Ease Of Cleaning3%

“clean as needed”

What buyers complain about

Adhesion/Stickiness13%

“Did not stick”

Grip13%

“it doesn't grip”

Smell10%

“Chemical smell”

Suction8%

“No suction”

Size-Overall5%

“The stick pads are really small”

Ease Of Cleaning4%

“Impossible to get fully clean”

Color3%

“white isnt white”

Value For Money2%

“It wasnt what I thought it was going to be for the price that I paid”

Thickness2%

“This is a thick”

Quality-Overall2%

“The quality control is severely lacking in the Rubbermaid plant”

Top return reasons

  • Size-Overall27%
  • Suction15%
  • Adhesion/Stickiness15%
  • Grip7%
  • Smell6%
  • Advertised Vs Actual Product5%
  • Functionality-Overall4%
  • Wet Cleaning3%
  • Color3%
  • Value For Money2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.