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53

roblox birthday party supplies

Worth a look

Shows a sweet-spot price point ($22.60 avg), but soft demand (-22.0% this quarter) keeps it on the watch list.

Market size 64Growth 14Conversion 23Competition 75Returns 65Price range 71Avg price 94Brand share 60Review moat 77Quality gap 37

Avg price

Great$22.60

avg listing price — sweet spot $15–$100

Review moat

Great460.34

avg incumbent reviews — the moat a new listing must climb

Competition

Great40%

top-5 click share — an open shelf

Price range

Good$5.91–$37.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 6% kills the launch gate

Market size

Good$598K

$598K/yr · 1.4M searches

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-22.0%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

24

Top-5 brand share

69%

Open market

24%

  • LENEYIZIE29%
  • ShrooFit12%
  • MarisDragon12%
  • IndoTribe10%
  • Generic7%
  • LanRivulet7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$24K8%$48K12%$72K16%$96K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.
40K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“The variety in this set is honestly incredible”

Advertised Vs Actual Product12%

“As shown”

Value For Money12%

“Good value”

Color10%

“Love the colors”

Design-Overall6%

“Great decor”

Assembly/Installation5%

“Very easy to assemble too”

Size-Overall5%

“Good size”

Fun/Entertainment Experience5%

“really captures the fun”

Durability3%

“Material is durable”

Material Quality2%

“cloth-like material”

What buyers complain about

Quality-Overall15%

“everything else is cheap quality”

Size-Overall12%

“These are tiny”

Durability10%

“Ballons didnt last”

Value For Money10%

“A little pricey”

Smell6%

“Super strong chemical smell”

Thickness5%

“very thin made”

Adhesion/Stickiness4%

“They did not stick to the wall”

Strength3%

“flimsy material you sometimes get”

Material Quality3%

“Very cheap material”

Assembly/Installation3%

“Assembly took a little time. as expected with party sets.”

Top return reasons

Size-Overall30%
Value For Money15%
Color12%
Advertised Vs Actual Product9%
Quality-Overall6%
Defective Material/Parts5%
Adhesion/Stickiness3%
Product Condition2%
Durability2%
Material Quality2%