rainbow balloon
Worth a lookShows low returns (1.7%), but pricing outside the sweet spot ($8.77 avg) keeps it on the watch list.
Returns
Great1.7%return rate — above 6% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.1%90-day search growth — must beat 0% to launch
Market size
Okay$230K$230K/yr · 462K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$4.89–$19.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,897.55avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.77avg listing price — sweet spot $15–$100
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
24 flat
Sellers
41
Top-5 brand share
59%
Open market
36%
- KAWKALSH21%
- Bezente17%
- KUULBELA8%
- rubfac8%
- Mr. Pen5%
- FEYG5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bezente Assorted Rainbow Latex Balloons 100 Pack 12 inch Round Helium Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations
Bezente$6.484.6★13,546 rev
KAWKALSH 120 Balloons Rainbow Thickened 12 Inch Assorted Color Latex Balloons Made With Strong Multicolored Latex for Birthday Baby Shower Wedding Party Supplies Arch Garland Decoration
KAWKALSH$7.394.6★1,473 rev
KAWKALSH Rainbow Balloon Arch Kit 111Pcs 18 12 5 Inch Latex Colorful Party Balloons Garland for Birthday Baby Shower Wedding Engagement Anniversary Christmas Party Decorations
KAWKALSH$9.604.5★3,710 rev
Mr. Pen- Balloons Assorted Colors 12 Inch 54 Pack
Mr. Pen$6.004.6★1,788 rev
162 Pcs Colorful Rainbow Balloons Arch Kit Diffrent Size Rainbow Balloon Garland Globos De Colores for Party Decoration Birthday Party Supplies.
KUULBELA$8.344.5★700 rev
Newest
by launch date
Hiquaty Pastel Latex Balloons 100pcs 12 Inch Rainbow Balloons Multicolor Balloons for Easter Birthday Wedding Bridal Shower Party Decorations
Hiquaty$7.842,416 rev
Boho Rainbow Balloons Colorful Balloons 50pcs 12 inch Light Purple Blue Retro Orange Slate Blue Mustard Yellow Balloons for Vintage Birthday Easter Party Decorations
kalyerparty$7.041,499 rev
Muted Rainbow Balloons Assorted Colors 12Inch Dusty Pastel Orange Yellow Green Blue Purple Colorful Retro Latex Balloon for Kid Boho Birthday Baby Shower Here Comes the Son Party Decorations
Lingqiang$9.68844 rev
RUBFAC 135pcs Rainbow Balloons Latex Colorful Balloon Different Sizes 18 12 10 5 Inch for Garland Arch Birthday Party Decorations
rubfac$7.88780 rev
Patimate Balloons Assorted Colors 100 Pack 12 Inch Colorful Rainbow Round Bright Latex Balloons for Birthday Bridal Shower Baby Shower Anniversary Wedding Party Decorations Arch Garland
Patimate$5.83287 rev
Trending
90-day click momentum
RUBFAC Pastel Balloons 120pcs 12 Inches Multicolor Macaron Balloons for Easter Kids Birthday Rainbow Party Baby Shower Bridal Shower Wedding Arch Garland Decoration
rubfac$7.734.6★
PartyWoo Assorted Colors Rainbow Balloons 100pcs 12 Inch Multicolor Colorful Primary Color Balloon for Graduation Baby Shower Unicorn Fiesta Flower Spring Rainbow Theme Birthday Party Decorations
PartyWoo$6.834.5★
Hiquaty Pastel Latex Balloons 100pcs 12 Inch Rainbow Balloons Multicolor Balloons for Easter Birthday Wedding Bridal Shower Party Decorations
Hiquaty$7.844.6★
RUBFAC 135pcs Rainbow Balloons Latex Colorful Balloon Different Sizes 18 12 10 5 Inch for Garland Arch Birthday Party Decorations
rubfac$7.884.6★
LOLStar Rainbow Balloons 100 Pcs Assorted Colors Balloons 12 inch Latex Bright Color Balloon Bulk Perfect for Birthday Baby Shower Bridal Shower Engagement Wedding Pride Party Decorations
LOLStar$6.654.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.1% search growth over the last 90 days.Peak months: Mar, May, Jun · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality, arrived quickly”
“Beautiful colors”
“affordable price”
“Good durability”
“As pictured”
“Good size”
“INFLATE easily”
“Fun activities for children with supervision”
“Easy to assemble”
“Super sturdy”
What buyers complain about
“Awful quality”
“would not stay inflated”
“Some colors are very muted”
“the balloons feel thicker than expected too”
“These are very large”
“Durability not that great”
“a terrible odor”
“they are NOTHING like the photo”
“Not worth the money”
“leaking so we could only use one”