princess balloons
Skip itSoft demand (-6.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great217.76avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.59–$26.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 6% kills the launch gate
Avg price
Good$12.09avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$104K$104K/yr · 303K searches
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
48
Top-5 brand share
78%
Open market
18%
- Anagram36%
- Amscan29%
- Civaner5%
- PageebO4%
- Beer Gaoo CX4%
- Florisland4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mayflower Products Anagram Princess Once Upon A Time Foil Balloon Bouquet Medium Multicolor (3980801)
Amscan$12.924.7★300 rev
Princess Theme 3rd Birthday Party Supplies 8 Princesses Balloon Bouquet Decorations
Anagram$23.924.3★38 rev
Disney Princess Sleeping Beauty 34 Mylar Foil Balloon Supershape XL- 1 Piece by Anagram/MD
Anagram$7.724.7★535 rev
LA Balloons 2481401 Foil Balloon Multicolor
Anagram$8.054.5★142 rev
Princess Theme 4th Birthday Party Supplies 8 Princesses Balloon Bouquet Decorations
Anagram$24.024.6★20 rev
Newest
by launch date
Castle and Carriage Balloons Pink Foil Balloon for Princess Theme Party
Beer Gaoo CX$8.8211 rev
Minyu 6-Piece Princess Theme Party Decoration Set: Princess Carriage + Pink Castle + 40-inch Numbers + Crown Heart + Star Foil Balloons. Birthday Party Girl Decorations. (Number 4)
Minyu$14.9137 rev
Minyu 6-Piece Princess Theme Party Decoration Set: Princess Carriage + Pink Castle + 40-inch Numbers + Crown Heart + Star Foil Balloons. Birthday Party Girl Decorations. (Number 3)
Minyu$14.9237 rev
Ecumutex 60pcs Pink and Purple Balloons 12inch White Pastel Purple Metallic Pink Gold Balloons for Pastel Baby Shower Birthday Party Decorations
Ecumutex$5.59161 rev
6PCS Princess Birthday Balloons Large Pink Castle Balloon Carriage Balloon Crown Heart Star Cake Foil Balloons for 4th Princess Birthday Girl Party Decorations Supplies Baby Shower Favors
Nuesaurd$8.0920 rev
Trending
90-day click momentum6PCS Princess Birthday Balloons Large Pink Castle Balloon Carriage Balloon Crown Heart Star Cake Foil Balloons for 4th Princess Birthday Girl Party Decorations Supplies Baby Shower Favors
Nuesaurd$8.093.6★
Castle and Carriage Balloons Pink Foil Balloon for Princess Theme Party
Beer Gaoo CX$8.824.3★
Minyu 6-Piece Princess Theme Party Decoration Set: Princess Carriage + Pink Castle + 40-inch Numbers + Crown Heart + Star Foil Balloons. Birthday Party Girl Decorations. (Number 3)
Minyu$14.924.0★
Minyu 6-Piece Princess Theme Party Decoration Set: Princess Carriage + Pink Castle + 40-inch Numbers + Crown Heart + Star Foil Balloons. Birthday Party Girl Decorations. (Number 4)
Minyu$14.914.0★
6PCS Princess Birthday Balloons Large Pink Castle Balloon Carriage Balloon Crown Heart Star Cake Foil Balloons for 3rd Princess Birthday Girl Party Decorations Supplies Baby Shower Favors
Nuesaurd$8.333.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Great size”
“Worth it”
“Everything arrived as expected”
“Vibrant colors”
“Durable”
“Perfect Princess Party Setup 👑 Absolutely adorable decorations”
“has a threader included for easy assembly”
“Inflation was simple”
“Cinderella shines in this balloon”
What buyers complain about
“These balloons are very cheap”
“Very deceiving”
“The balloons deflated within an hour of blowing up”
“Smaller than I anticipated”
“Ehh not worth the money”
“orange glue on it”
“Banner was cutoff on both ends so the princess didnt fully show”
“Like dirty”
“Leakage”
“Blow it up and tie it down on all corners otherwise, it's useless”