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58

pokemon balloons

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 53Conversion 56Competition 57Returns 95Price range 64Avg price 55Brand share 54Review moat 75Quality gap 48

Returns

Incredible1.0%

return rate — above 6% kills the launch gate

Review moat

Great493.69

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.88–$33.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.56

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Growth

Good+25.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$234K

$234K/yr · 391K searches

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

42

Top-5 brand share

73%

Open market

22%

  • Anagram27%
  • Aslike18%
  • Amscan13%
  • SIXONEAIEN8%
  • AXBMM7%
  • Nintendo6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$12K10%$23K15%$35K20%$47K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.3% search growth over the last 90 days.
10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great quality for my sons birthday”

Taste-Overall16%

“didn't taste too artificial”

Color9%

“The colors are bright”

Value For Money9%

“Well worth the money”

Durability7%

“They were durable”

Size-Overall7%

“Good size”

Inflation/Deflation3%

“it stayed fully inflated for the entire party. and beyond”

Fun/Entertainment Experience3%

“Its party-friendly”

Advertised Vs Actual Product3%

“Better than expected”

Artificial Colors2%

“theyre dye free which I appreciate”

What buyers complain about

Inflation/Deflation23%

“they were mostly deflated by the morning”

Quality-Overall14%

“Not value for money base on quality”

Size-Overall13%

“The hole size is pretty big”

Advertised Vs Actual Product6%

“Doesnt look like the picture”

Durability5%

“Deflating within hours”

Taste-Overall3%

“Tasty wish more packets”

Thickness3%

“These seemed to be a bit thin”

Adhesion/Stickiness2%

“then it didnt hold”

Print Quality2%

“Poor quality especially the print on”

Artificial Colors2%

“AND they dont have dyes”

Top return reasons

Size-Overall31%
Advertised Vs Actual Product14%
Value For Money14%
Inflation/Deflation11%
Quality-Overall5%
Color4%
Functionality-Overall3%
Leak-Proof2%
Length2%
Material Quality2%