pastel balloons
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-2.8% this quarter) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good$380K$380K/yr · 778K searches
Returns
Good2.9%return rate — above 6% kills the launch gate
Review moat
Okay2,477.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.37–$20.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.57avg listing price — sweet spot $15–$100
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
41
Top-5 brand share
39%
Open market
55%
- Voircoloria9%
- Bezente8%
- rubfac8%
- Haolongfa7%
- PartyWoo7%
- ASIYUHY6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 56 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bezente Pastel Balloons Latex Party Balloons 100 Pack 12 inch Round Helium Multicolor Macaron Balloons for Easter Birthday Rainbow Party Bridal Shower Wedding Decorations
Bezente$7.634.6★13,546 rev
Pastel Balloons 100 Pack 12 inch Pastel Colors Latex Party Balloons for Birthday Rainbow Party Baby Shower Wedding Decorations
ASIYUHY$6.594.7★2,903 rev
Pastel Rainbow Balloons Arch Garland Kit Macaron Assorted Color Balloon Arch Kit 18/12/5 In Pastel Spring Balloon Arch for Spring Tea Party Unicorn Birthday Party Baby Shower Supplies
Haolongfa$9.574.6★785 rev
HILAVO Pastel Balloons 12 Inch Macaron Pink Blue Green Purple Yellow Pastel Rainbow Latex Balloon with Colorful Confetti Party Balloons for Easter Birthday Baby Shower Bridal Wedding Party Decoration
HILAVO$9.344.6★964 rev
Voircoloria Pastel Balloons 66pack 12inch Macaron Latex Party Balloons for Graduation Easter Wedding Birthday Bridal Shower Rainbow Party Baby Shower Anniversary Party Decorations
Voircoloria$5.714.6★8,524 rev
Newest
by launch date
Hiquaty Pastel Latex Balloons 100pcs 12 Inch Rainbow Balloons Multicolor Balloons for Easter Birthday Wedding Bridal Shower Party Decorations
Hiquaty$7.842,416 rev
136pcs Pastel Flower Balloon Arch Kit with Pastel Purple Nude Light Pink Flower Balloons for Wildflower Floral Baby in Bloom Baby Shower Birthday Party Decorations
Ecumutex$10.5314 rev
60pcs Pastel Balloons 12inch Colorful Rainbow Light Pink Green Blue Purple Pastel Yellow Confetti Balloons for Baby Shower Birthday Party Decorations
Ecumutex$6.27161 rev
141pcs Pastel Balloon Arch Kit with Sage Green Dusty Purple Pink and Blue Balloons for Wildflower Floral Flower Baby in Bloom Baby Shower Gender Reveal Birthday Party Decorations
Ecumutex$12.779 rev
Pastel Balloons 12 Inch Rainbow Macaron Pink Blue Teal Yellow Purple Apricot Assorted Balloon whit Colorful Confetti Clear Balloon for Easter Birthday Bridal Baby Shower Wedding Tea Ice Cream Party
TAOYE$8.781,292 rev
Trending
90-day click momentum
PartyWoo Pastel Balloons 101pcs 12 Inch Pastel Rainbow Latex Balloons for Baby Shower Gender Reveal Engagement Bachelorette Easter Bridal Shower Anniversary Retirement Birthday Party Decorations
PartyWoo$7.284.6★
Hiquaty Pastel Latex Balloons 100pcs 12 Inch Rainbow Balloons Multicolor Balloons for Easter Birthday Wedding Bridal Shower Party Decorations
Hiquaty$7.844.6★
Pink and Yellow Balloon Arch Kit Pastel Pink Light Pink Yellow Sand White Balloons for Birthday Baby Shower Bridal Shower Wedding Bee Bear Themed Party Decorations
CROSSFINGERS$12.294.5★
RUBFAC Pastel Balloons Easter Party Balloon 65pcs 12 Inch Light Rainbow Colorful Latex Confetti Balloons for Easter Birthday Baby Shower Bridal Wedding Party Decoration
rubfac$6.384.7★
Adeyoo Pastel Rainbow Balloon Arch Kit Garland Macaron Balloon Arch 137Pcs Pastel Balloons Different Sizes Spring Balloons for Spring Birthday Baby Shower Easter Unicorn Party Decorations
Adeyoo$10.124.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 3.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“colors were gorgeous”
“Nice quality, lasted for a week”
“Worth it”
“Held up well”
“As advertised”
“perfect size”
“Easy to inflate”
“loved it, super easy to set up”
“It was easy”
“material was doable”
What buyers complain about
“These are VERY low quality”
“Colors did not match”
“Deflate quickly”
“I think these balloons were simply not thick enough for it”
“The description is misleading”
“a terrible smell”
“It did take a little time to assemble”
“Half the balloons deflated within the first hour or two”
“There are no instructions nothing at all”
“Not very sturdy”