number balloon

Skip it

Prices mostly outside the sweet spot ($3.67–$9.71) — this niche doesn't clear our bar today.

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 6% kills the launch gate

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,647.71

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.1%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$75K

$75K/yr · 1.1M searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$4.56

avg listing price — sweet spot $15–$100

Price range

Bad$3.67–$9.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

91%

Open market

IWERP43%
KEXINGTUO17%
Mluchee13%
Lingqiang13%
Smlpuame4%
AULE2%
Open — no brand owns it (4 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gold Number Balloon 40 Inch 0 Number Balloons 10 20 30 40 50 Numbers Balloon Birthday Decorations Gold Party Supplies for Women Men

IWERP$3.894.5★2,049 rev

40 Inch Navy Blue 1 Balloon for First Birthday Blue One 1st Number Balloon Birthday Decorations 10th 21st Giant Number 1 Balloon

IWERP$3.674.5★3,271 rev

2 Balloon - Pearlescent Pink Birthday Number Balloons 40 Inch Large Foil Balloons Pearlescent Pink Themed Birthday Decorations

KEXINGTUO$3.884.4★764 rev

1 Balloon - Black Birthday Number Balloons 40 Inch Large Foil Balloons for Men Women Black Themed Birthday Decorations

KEXINGTUO$3.904.4★764 rev

Number Balloons Black 1 Balloon for Birthday Party One Happy Birthday Decorations 40 Inch Large One Balloon for 1st Girl Boy Baby Shower 10 11 15 16 18 21 Photo Shoot

Mluchee$3.814.4★3,051 rev

Newest

by launch date

Number Balloons 40 Inch 1 Balloon for Birthday Party Blue One Balloons Foil Number 1 Ballon for 1 10 11 100 Celebration Boy and Girl Birthday Baby Shower Anniversary Decor

Argthjy$3.74258 rev

10mo ago

2 Balloon - Pearlescent Pink Birthday Number Balloons 40 Inch Large Foil Balloons Pearlescent Pink Themed Birthday Decorations

KEXINGTUO$3.88764 rev

1y ago

1 Balloon - Black Birthday Number Balloons 40 Inch Large Foil Balloons for Men Women Black Themed Birthday Decorations

KEXINGTUO$3.90764 rev

1y ago

[20 Pcs] 16 Gold Foil Number Balloons (2 sets of 0-9) - Mylar Aluminum Hanging Decorations for Graduation Birthday Christmas & New Years Eve Parties

Wellinology$9.71194 rev

1y ago

Black Number 0 Balloon 40 Inch 0 Balloon Numberfor 10th 20th 30th 40th 50th 60th Birthday Decorations Black Party Supplies for Men Women

IWERP$4.111,672 rev

2y ago

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color15%

“True color”

Size-Overall13%

“Good size”

Quality-Overall12%

“overall great appearance”

Advertised Vs Actual Product10%

“As expected”

Inflation/Deflation10%

“It inflated without any issues”

Value For Money9%

“Good value for money”

Design-Overall5%

“So aesthetic”

Efficiency3%

“Worked out very well”

Durability3%

“great quality and durable”

Ease Of Use3%

“Easy to use”

What buyers complain about

Inflation/Deflation35%

“Does not stay inflated”

Quality-Overall14%

“Bad quality, super thin”

Durability7%

“Didnt last”

Leak-Proof6%

“leaked the air IMMEDIATELY”

Color6%

“Inaccurate color”

Thickness3%

“Balloons are super thin”

Smell3%

“smells like cheap plastic”

Size-Overall3%

“Different sizing”

Ease Of Use3%

“Couldnt even use it because I opened it”

Value For Money3%

“Not worth it”

Top return reasons

Color44%

Value For Money17%

Size-Overall15%

Inflation/Deflation10%

Advertised Vs Actual Product5%

Defective Material/Parts2%

Quality-Overall2%

Leak-Proof1%

Functionality-Overall1%

Product Condition1%

number balloon

Competition

Product shelf

Top sellers

Newest

Trending

Demand & seasonality

Reviews

What buyers love

What buyers complain about

Top return reasons