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navy blue shower curtain

Worth a look58/100

navy blue shower curtain shows a fragmented shelf (top 5 take 25% of clicks), but a small market ($263K/yr) keeps it on the watch list.

Market/yr

$263K

Growth (1y)

+341.5%

Products

85

Brands

56

was 57 a year ago

Sellers

62

Price range

$6.92–$35.04

Returns

4.0%

Rating

4.6★

58/100

Worth a look

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
13
×0.30
Growth
88
×0.30
Competition
90
×0.20
Quality gap
30
×0.10
Returns
68
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +341.5% year over year.
29K15KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.5×

Competition

10%Aiyufeng
  • Aiyufeng10%
  • Dynamene8%
  • BTTN7%
  • XOGUIBO7%
  • Amazon Basics4%
  • Blgiont4%
  • Other (50 brands)60%

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen. 56 brands and 62 sellers compete here.

Brands

56 falling

was 57 a year ago

Sellers

62

Top 5 brand share

36%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 85 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent Quality”

Color18%

“Beautiful color”

Upholstery/Fabric Quality7%

“Quality fabric”

Design-Overall7%

“beautiful classic design”

Value For Money6%

“Amazing value”

Advertised Vs Actual Product6%

“As described”

Material Quality5%

“It is a nice heavy material”

Size-Overall3%

“Fits great”

Durability2%

“It is durable”

Washability2%

“washes up well”

What buyers complain about

Color14%

“It is darker than what it looks like in the photos”

Quality-Overall12%

“Defective - Poor Quality Control”

Thickness7%

“While the curtain is thick”

Material Quality6%

“The material feels cheap”

Advertised Vs Actual Product5%

“Not as Described”

Size-Overall3%

“It sounds like a small thing”

Water Resistance3%

“it is not water proof at all”

Stitch/Finish/Polish3%

“The quality of the stitching is minimal”

Weight Heavy2%

“it is slightly heavier than most”

Value For Money2%

“the overall value just isnt there for me”

Top return reasons

  • Color45%
  • Size-Overall16%
  • Material Quality11%
  • Advertised Vs Actual Product6%
  • Display Colors5%
  • Quality-Overall3%
  • Thin2%
  • Value For Money2%
  • Design-Overall1%
  • Shape/Style1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.