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navy blue bathroom rugs

Worth a look55/100

navy blue bathroom rugs shows demand growing +244.9%, but a small market ($190K/yr) keeps it on the watch list.

Market/yr

$190K

Growth (1y)

+244.9%

Products

45

Brands

32

was 35 a year ago

Sellers

41

Price range

$9.45–$47.51

Returns

3.3%

Rating

4.4★

55/100

Worth a look

Scored 55/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
10
×0.30
Growth
81
×0.30
Competition
78
×0.20
Quality gap
51
×0.10
Returns
74
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +244.9% year over year.
16K8KSpike '25Prime Day '25Black Friday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.6×

Competition

22%H.VERSAILTEX
  • H.VERSAILTEX22%
  • HOMEIDEAS9%
  • Disolla8%
  • Ruggnovea5%
  • Exclusivo Mezcla4%
  • OLANLY4%
  • Other (26 brands)47%

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen. 32 brands and 41 sellers compete here.

Brands

32 falling

was 35 a year ago

Sellers

41

Top 5 brand share

49%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 45 tracked products in this niche.

H.VERSAILTEX Navy Blue Bath Rug Bath Mat Non Slip Bath Mats for Bathroom Floor Bathroom Rug Extra Thick Chenille Rug 17 x 24 Absorbent Soft Shaggy Washable Dry Fast Plush Rugs for Bathtubs

H.VERSAILTEX Navy Blue Bath Rug Bath Mat Non Slip Bath Mats for Bathroom Floor Bathroom Rug Extra Thick Chenille Rug 17 x 24 Absorbent Soft Shaggy Washable Dry Fast Plush Rugs for Bathtubs

H.VERSAILTEX

$10.544.3★24,186 reviews

H.VERSAILTEX Navy Blue Bathroom Rugs 2 Piece Bath Mat Set Slip-Resistant Extra Absorbent Soft and Fluffy Striped Chenille Bath Rugs Floor Mats Dry Fast Machine Washable (20 x 32/17 x 24)

H.VERSAILTEX Navy Blue Bathroom Rugs 2 Piece Bath Mat Set Slip-Resistant Extra Absorbent Soft and Fluffy Striped Chenille Bath Rugs Floor Mats Dry Fast Machine Washable (20 x 32/17 x 24)

H.VERSAILTEX

$24.604.3★75,776 reviews

Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink

Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink

Disolla

$9.574.4★175 reviews

Exclusivo Mezcla Bathroom Rugs Mat 17x24 Extra Soft Non Slip Absorbent Microfiber Bath Rugs Machine Washable Quick Dry Bath Mats for Bathroom Floor Shower Home Decor Solid Navy Blue

Exclusivo Mezcla Bathroom Rugs Mat 17x24 Extra Soft Non Slip Absorbent Microfiber Bath Rugs Machine Washable Quick Dry Bath Mats for Bathroom Floor Shower Home Decor Solid Navy Blue

Exclusivo Mezcla

$9.454.5★502 reviews

Pauwer 3 Piece Bath Mat Set Non-Slip Plush Rugs Absorbent Shaggy Set With U-Shaped Contour Toilet Mat for Bathroom Bedroom Living Room Navy

Pauwer 3 Piece Bath Mat Set Non-Slip Plush Rugs Absorbent Shaggy Set With U-Shaped Contour Toilet Mat for Bathroom Bedroom Living Room Navy

Pauwer

$35.454.3★12,604 reviews

Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy

Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy

Ruggnovea

$15.524.4★727 reviews

HOMEIDEAS Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mat Set (20 x 32 + 16 x 24 Navy Blue)

HOMEIDEAS Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mat Set (20 x 32 + 16 x 24 Navy Blue)

HOMEIDEAS

$26.084.2★2,873 reviews

HOMEIDEAS 3 Pieces Bathroom Rugs Ultra Soft Non Slip Absorbent Chenille Toilet Bath Mat Set (Navy Blue)

HOMEIDEAS 3 Pieces Bathroom Rugs Ultra Soft Non Slip Absorbent Chenille Toilet Bath Mat Set (Navy Blue)

HOMEIDEAS

$27.624.5★25,858 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel14%

“Very soft and fluffy”

Quality-Overall13%

“Excellent quality”

Advertised Vs Actual Product8%

“Exactly as pictured”

Color8%

“Color is completely accurate”

Absorbency8%

“Super absorbent”

Grip6%

“Doesn't slip”

Value For Money6%

“Very affordable”

Comfort-Overall6%

“Soft and comfy”

Size-Overall5%

“Perfect fit”

Thickness3%

“Nice thick bath mat”

What buyers complain about

Size-Overall28%

“This was not a good fit either”

Grip12%

“Doesn't grip very well”

Thickness9%

“this mat isn't thick as advertised, at all”

Quality-Overall7%

“Low quality”

Advertised Vs Actual Product5%

“Picture is misleading”

Value For Money3%

“not cheap at all”

Moist/Dry2%

“it gets sopping wet”

Color2%

“Color not as Expected”

Absorbency2%

“not even that absorbent”

Adhesion/Stickiness1%

“sticks -”

Top return reasons

  • Size-Overall52%
  • Color19%
  • Advertised Vs Actual Product6%
  • Quality-Overall5%
  • Thickness4%
  • Material Quality3%
  • Thin2%
  • Grip2%
  • Display Colors1%
  • Cushion1%

Data scraped July 5, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.