mylar balloons
Skip itSoft demand (+0.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Good$5.88–$24.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$203K$203K/yr · 827K searches
Review moat
Okay3,101.18avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Avg price
Okay$9.18avg listing price — sweet spot $15–$100
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
55
Top-5 brand share
51%
Open market
46%
- TONIFUL12%
- VHUWE12%
- PartyWoo11%
- Bezente10%
- JHBVHBH5%
- Thomtery3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 83 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rainbow Confetti Balloons 25 Pcs 12 Inch Thickened Clear Latex Balloon with Confetti Inside for Birthday Party Baby Shower Graduation Engagement Bridal Shower Decorations Supplies (Paper Confetti)
VHUWE$6.914.4★1,236 rev
TONIFUL 30Pcs 18 Inch Large Blue Silver Star Shape Foil Balloons Big Stars Helium Mylar Ballons for Birthday Wedding Baby Shower Anniversary Engagement Party Decorations Supplies
TONIFUL$6.774.5★337 rev
TONIFUL 30Pcs 18 Inch Large Colorful Round Shape Foil Balloons Big Colorful Circle Helium Mylar Ballons for Birthday Wedding Baby Shower Anniversary Engagement Party Decor Supplies
TONIFUL$8.594.6★197 rev
Colorful Party Balloons 100pcs 12inch Chrome Metallic Helium Balloons for Birthday Party Decoration and Arch Decoration Wedding Birthday Baby Shower Christmas Party
JHBVHBH$9.664.4★4,012 rev
Bezente Rainbow Multicolor Confetti Latex Balloons - 60 Pack 12 inch Helium Colorful Confetti Balloons for Birthday Bridal Shower Wedding Party Decorations
Bezente$8.574.6★13,546 rev
Newest
by launch date
Colorful Confetti Balloons 12 inch Latex Balloon 50pcs Party Balloons for Wedding Graduation Bridal Shower Birthday Party Decorations
awenztech$6.3720 rev
AOAOPARTY 25Pcs Colorful Round Shaped Helium Foil Mylar Balloons 18 Inch Multi Color Helium Myalr Balloons for Birthday Wedding Anniversary Engagement Party Decorations Supplies
AOAOParty$6.16129 rev
Rainbow Confetti Balloons 12 Inch Multicolor Candyland Ice Cream Sprinkle Colorful Long Confetti Glitter Latex Balloons for Men Women Birthday Party Wedding Baby Bridal Shower Graduation Decorations
Froova$11.52100 rev
Gold Confetti Balloons 12 inch Gold Latex Balloon 50pcs Party Balloons for Birthday Wedding Graduation Bridal Shower Engagement Party Decorations
awenztech$5.9620 rev
20 Pcs Colorful Round Balloons 18 Inch Round Shaped Foil Balloon Giant Circle Mylar Helium Balloons for Birthday Party Baby Shower Wedding Decorations (Mixed Color)
YOTHORN$8.08317 rev
Trending
90-day click momentumColorful Confetti Balloons 12 inch Latex Balloon 50pcs Party Balloons for Wedding Graduation Bridal Shower Birthday Party Decorations
awenztech$6.374.5★
AOAOPARTY 25Pcs Colorful Round Shaped Helium Foil Mylar Balloons 18 Inch Multi Color Helium Myalr Balloons for Birthday Wedding Anniversary Engagement Party Decorations Supplies
AOAOParty$6.164.3★
Blue Red White Star Foil Balloons Decorations FEBSNOW 30Pcs 18 inch 4th of July Balloons for Independence Day Patriotic Party Memorial Day Birthday Decorations Supplier
FEBSNOW$9.324.3★
Rainbow Confetti Balloons 12 Inch Multicolor Candyland Ice Cream Sprinkle Colorful Long Confetti Glitter Latex Balloons for Men Women Birthday Party Wedding Baby Bridal Shower Graduation Decorations
Froova$11.524.5★
PartyWoo Navy Blue Foil Balloons 20pcs Different Sizes Pack of 22 15 10 Inch Large Round Foil 4D Inflatable Mirror Ball Mylar Balloons for Graduation Men Birthday Space Themed Party Decorations
PartyWoo$9.594.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Quality was fair”
“Colors are beautiful”
“are holding up well”
“As advertised”
“Great deal”
“easy inflation”
“Size is accurate”
“Easy to assemble”
“Easy to use”
“really fun set for a celebration”
What buyers complain about
“Deflated”
“Bad quality”
“Not white”
“doesnt look like the picture”
“break easy”
“Disappointed in this product for its price”
“more than half are leaking”
“Balloons blew up to be big”
“was not able to use”
“Smelled SO BAD”