mermaid balloons
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Review moat
Good518.18avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.0%90-day search growth — must beat 0% to launch
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 6% kills the launch gate
Price range
Okay$4.77–$22.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.85avg listing price — sweet spot $15–$100
Market size
Okay$112K$112K/yr · 244K searches
Competition
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
55 falling
Sellers
78
Top-5 brand share
37%
Open market
58%
- sdquskin9%
- JOYFLOAT8%
- Anagram8%
- FunHot6%
- Amscan6%
- Sowide5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 80 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anagram 30 Shimmering Mermaid Mylar Foil Balloon Birthday Party Decoration
Anagram$8.134.3★66 rev
Mermaid Balloons 60Pcs 12inch Metallic Purple Pink Blue Balloons with Confetti Balloons for Ocean Sea Themed Baby Shower Gender Reveal Birthday Party Decorations
JOYFLOAT$6.904.7★349 rev
Mermaid Birthday Decoration Mermaid Balloons Kit Sea Balloon Tail Foil Balloon for Girls Party Decoration (Number 5)
sdquskin$7.924.5★1,410 rev
34 Little Mermaid Shaped Balloon
Amscan$8.064.6★1,005 rev
Mermaid Balloons 12 Inch Pastel Pink Purple Teal Blue Clear with Seashell Balloon for Girl Sea Theme Baby Shower Birthday Party Decorations
FunHot$8.344.5★115 rev
Newest
by launch date
46 Inch Mermaid Foil Balloon Self-Standing Large Cute Mermaid Party Decoration for Girls Birthday Under The Sea Theme Baby Shower Mermaid Themed Party Supplies 1Pcs
Vsdski$6.9010 rev
Mermaid Balloons 12 Inch Maca Pink Purple Green Clear Pearl White and Confetti Balloons with Shell Foil Balloon for Ocean Themed Girls Kid Party Birthday Under the Sea Baby Shower Decorations
FEYG$8.8825 rev
Mermaid Birthday Decorations for Girls Age 3-7 Purple Blue Pink Mermaid Theme Party Supplies with Large Shell Foil Balloons Banner Heart and Star Balloons for Kids Baby Shower (4th)
YBPTST$14.023 rev
16Pcs Mermaid Balloons Little Mermaid Balloons with Seashell Balloons and Mermaid Tail Balloon Mermaid Foil Balloons Set in Pink Blue Gradient Colors for Party Decorations
WkkQiaz$8.921 rev
Mermaid Balloons Set - 6PCS Mermaid Tail Seashell Conch Foil Balloons Pink Purple Gold Ocean Theme Balloons for Girls Mermaid Birthday Party Decorations Baby Shower Under the Sea Party Supplies
mutpne$10.285 rev
Trending
90-day click momentum
52pcs Mermaid Balloons 12inch Purple Pink Metallic Green Teal Blue Seashell Balloons for Mermaid Baby Shower Birthday Party Decorations
EHOIHEI$7.524.3★
16Pcs Mermaid Balloons Little Mermaid Balloons with Seashell Balloons and Mermaid Tail Balloon Mermaid Foil Balloons Set in Pink Blue Gradient Colors for Party Decorations
WkkQiaz$8.925.0★
Mermaid Balloons Set - 6PCS Mermaid Tail Seashell Conch Foil Balloons Pink Purple Gold Ocean Theme Balloons for Girls Mermaid Birthday Party Decorations Baby Shower Under the Sea Party Supplies
mutpne$10.285.0★
PHOGARY 2 Pcs Big Mermaid Tail Balloons Standing Inflatable Mylar Foil Balloon for Summer Beach Under the Sea Mermaid Birthday Decorations Party Favors
PHOGARY$9.614.6★
60Pcs Mermaid Balloons 12inch with Pink Pastel Metallic Purple Teal Green Confetti Balloons for Under the Sea Mermaid Baby Shower Birthday Party Decorations
Ecumutex$6.574.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colors”
“Good quality”
“Good for the price”
“AS pictured”
“Durability very good”
“the designs were even prettier in person”
“great size”
“it creates a fun”
“Easy set up”
“They blow up nicely”
What buyers complain about
“would not stay inflated”
“Cheap quality”
“Needed more larger balloons”
“Color is off too”
“Didnt last”
“Not as pictured”
“No understandable directions included”
“Not sturdy”
“No way to put it together properly”
“Leakage”