makeup towel
Launch itA $926K/yr market growing +9.0% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Market size
Great$926K$926K/yr · 561K searches
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Price range
Good$6.15–$34.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,295.24avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
23
Top-5 brand share
67%
Open market
25%
- White Classic21%
- Orighty14%
- UNIMADE12%
- HOMEXCEL11%
- Arkwright LLC10%
- GLIMGLINT8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
White Classic Bleach Safe Black Makeup Washcloths for Face Cleansing 6 Pack - Super Soft Luxury Cotton Black Makeup Towels Highly Absorbent and Quick Dry All Makeup Remover Cloth | 13 x 13
White Classic$19.754.6★827 rev
Orighty Microfiber Makeup Remover Cloths - Super Soft Quick Dry Face Towels for Cleansing 13 x 13 Inch 6 Count Black
Orighty$7.964.4★2,476 rev
UNIMADE Makeup Remover Cloth 12 Pack Black Facial Wash Cloths Soft Coral Fleece Microfiber Towels for Face Hand and Bathroom(13 x 13)
UNIMADE$15.474.6★641 rev
HOMEXCEL Makeup Remover Cloth 6 Pack Premium Washable Soft 13x13 Inch Facial Cleansing Makeup Towels Quick Dry Microfiber Face Towels Washcloths for All Skin Types Black
HOMEXCEL$7.424.1★1,639 rev
GLIMGLINT Makeup Remover Wash Cloths 5 Pack Soft Black Makeup Towels Facial Cleansing Washcloths for Face Hand and Make Up Microfiber Face Towels 13 x 13 in
GLIMGLINT$6.254.4★178 rev
Newest
by launch dateGLIMGLINT Makeup Remover Wash Cloths 5 Pack Soft Black Makeup Towels Facial Cleansing Washcloths for Face Hand and Make Up Microfiber Face Towels 13 x 13 in
GLIMGLINT$6.25178 rev
Cliganic Clean Face Towels XL Disposable Ultra-Absorbent Hypoallergenic & Soft - Makeup Remover Dry Wipes Pamper Your Face Feel Fresh & Radiant Hygienic Towelettes for All Skin Types (50 Ct)
Cliganic$9.732,050 rev
YRALY Makeup Towels - Pack of 6 - Soft Cotton Wash Cloths for Face & Makeup Removal Airbnb Essentials for Hosts Luxury Washcloths (13x13 Inches. Black)
YRALY$17.1178 rev
Puomue Makeup Remover Cloth 12 Pack Ultra Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Multicolor
Puomue$6.151,621 rev
Orighty 6 Pack Premium Makeup Remover Wash Cloths - Super Soft Quick Dry Microfiber Coral Fleece Face Makeup Towels for Cleansing 13 x 13 Inch Black
Orighty$8.34414 rev
Trending
90-day click momentumGLIMGLINT Makeup Remover Wash Cloths 5 Pack Soft Black Makeup Towels Facial Cleansing Washcloths for Face Hand and Make Up Microfiber Face Towels 13 x 13 in
GLIMGLINT$6.254.4★
UNIMADE Makeup Remover Cloth 24 Pack Black Facial Wash Cloths Soft Coral Fleece Microfiber Towel for Face Hand and Bathroom(13 x 13)
UNIMADE$25.774.6★
Cliganic Clean Face Towels XL Disposable Ultra-Absorbent Hypoallergenic & Soft - Makeup Remover Dry Wipes Pamper Your Face Feel Fresh & Radiant Hygienic Towelettes for All Skin Types (50 Ct)
Cliganic$9.734.7★
Chakir Turkish Linens | Hotel & Spa Quality 100% Cotton Premium Turkish Towels | Soft & Absorbent (4-Piece Washcloths Black - Makeup Embroidered)
Chakir Turkish Linens$14.644.6★
UNIMADE Makeup Remover Cloth 12 Pack Black Facial Wash Cloths Soft Coral Fleece Microfiber Towels for Face Hand and Bathroom(13 x 13)
UNIMADE$15.474.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft to the touch”
“great quality for face”
“easy to clean”
“Great clean material”
“Good deal”
“the box is a convenient size”
“Good for your skin”
“Good thickness”
“they are holding up well”
“Easy and convenient”
What buyers complain about
“Chemical Smell”
“Size is false”
“Bad quality”
“expensive”
“the towel is thicker than expected”
“Weird material”
“what could make more sense than black”
“Not absorbent”
“Not as clean as they say”
“caused irritation”