light pink balloons
Skip itPrices mostly outside the sweet spot ($5.77–$10.26) — this niche doesn't clear our bar today.
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Returns
Okay3.9%return rate — above 6% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$175K$175K/yr · 290K searches
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,464.32avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.87avg listing price — sweet spot $15–$100
Price range
Bad$5.77–$10.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
25
Top-5 brand share
82%
Open market
14%
- PartyWoo33%
- awenztech22%
- rubfac16%
- Bezente6%
- Voircoloria5%
- Leraqertra3%
- Open — no brand owns it (12 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Awenztech Light Pink Balloons 12 inch Pastel Pink Latex Balloon 50pcs Party Balloons for Graduation Bridal Baby Shower Gender Reveal Birthday Party Decorations
awenztech$5.984.7★1,946 rev
RUBFAC Pink Balloons 129pcs Light Pastel Pink Balloon Different Sizes 18 12 10 5 Inch for Garland Arch Mothers Day Birthday Party Baby Shower Gender Reveal Wedding Anniversary Easter Decoration
rubfac$7.974.6★9,111 rev
PartyWoo Pink Balloons 140 pcs Different Sizes of 18 12 10 5 Inch Pastel Pink Balloons Arch Kit Garland for Baby Shower Gender Reveal Birthday Bridal Shower Princess Party Decorations Pink-Q05
PartyWoo$9.424.5★8,983 rev
Awenztech 122pcs Light Pink Balloon Arch Kit 18 12 10 5 inch Pastel Pink Latex Balloons Different Sizes Baby Pink Balloon Garland for Bridal Baby Shower Gender Reveal Birthday Party Decorations
awenztech$6.924.6★2,122 rev
PartyWoo Baby Pink Balloons 152 pcs Different Sizes of 18 12 10 5 Inch Pastel Pale Light Pink Balloons Arch Kit Garland for Baby Shower Gender Reveal Birthday Princess Party Decorations Pink-Q05
PartyWoo$8.534.6★1,528 rev
Newest
by launch date
Voircoloria 130pcs Light Pink Balloons Different Sizes 18 12 10 5 Pastel Pink Balloons for Birthday Party Baby Shower Wedding Gender Reveal Baby Shower Anniversary Party Decorations
Voircoloria$9.558,524 rev
Pearl Pink Balloons 60Pcs 12Inch Pink and White Balloons Including Double Stuffed Pink Pastel Macaron Light Pink White Clear Balloons for Wedding Bridal Shower Baby Shower Birthday Party Decorations
JOYFLOAT$7.00349 rev
HILAVO Pink and Gold Balloons 12 Inch Pastel Light Baby Pink Double Stuffed Sand White Sand Beige Champagne Gold Metallic Latex Party Balloon for Boho Birthday Baby Bridal Shower Wedding Party Decor
HILAVO$9.14964 rev
Bezente Dusty Pink Balloons Latex Party Balloons - 100 Pack 12 inch Round Helium Boho Blush Lilac Retro Pink Balloons for Graduation Anniversary Bachelorette Gender Reveal Princess Party Decorations
Bezente$8.4713,546 rev
RUBFAC 154pcs Pastel Pink Balloons Different Sizes 18 12 10 5 Inches for Garland Arch Light Pink Balloon for Mothers Day Birthday Valentines Day Baby Shower Gender Reveal Wedding Party Decoration
rubfac$6.76831 rev
Trending
90-day click momentumVoircoloria 130pcs Light Pink Balloons Different Sizes 18 12 10 5 Pastel Pink Balloons for Birthday Party Baby Shower Wedding Gender Reveal Baby Shower Anniversary Party Decorations
Voircoloria$9.554.6★
HILAVO Pink and Gold Balloons 12 Inch Pastel Light Baby Pink Double Stuffed Sand White Sand Beige Champagne Gold Metallic Latex Party Balloon for Boho Birthday Baby Bridal Shower Wedding Party Decor
HILAVO$9.144.6★
PartyWoo Baby Pink Balloons 140pcs Different Sizes of 18 12 10 5 Inch Pastel Light Pale Pink Balloon Arch Kit for Baby Shower Gender Reveal Wedding Princess Birthday Party Decorations Pink-Q18
PartyWoo$9.814.5★
Pearl Pink Balloons 60Pcs 12Inch Pink and White Balloons Including Double Stuffed Pink Pastel Macaron Light Pink White Clear Balloons for Wedding Bridal Shower Baby Shower Birthday Party Decorations
JOYFLOAT$7.004.7★
Bezente Dusty Pink Balloons Latex Party Balloons - 100 Pack 12 inch Round Helium Boho Blush Lilac Retro Pink Balloons for Graduation Anniversary Bachelorette Gender Reveal Princess Party Decorations
Bezente$8.474.6★
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +2.4% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“solid quality”
“The colors were beautiful”
“durable product with a striking and perfect color”
“easy to inflate”
“Worth it”
“Easy to assemble”
“Easy to pop”
“They were sturdy”
“Lovely balloon arch”
“I think the photo speaks for itself”
What buyers complain about
“Color is not as shown”
“actual product feels cheap and inconsistent”
“they were hard to inflate my inflator could not air them up”
“Do not last”
“Way different color than picture”
“Thin latex”
“Not great size differences”
“Difficult to put together”
“Not enough string”
“Smells like typical balloon smell”