led balloons
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-13.1% this quarter) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Great$7.62–$36.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,692.26avg incumbent reviews — the moat a new listing must climb
Market size
Okay$250K$250K/yr · 445K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.3%return rate — above 6% kills the launch gate
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
20
Top-5 brand share
58%
Open market
34%
- Lagarto17%
- Joviglow12%
- Aredpoook10%
- CEAGGDY10%
- iFUNow10%
- lightsfever8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
10 Pcs LED Balloons Light Up Balloons Clear 18 Reusable Balloon with Gold String Lights & Individual Switch Wedding Anniversary Birthday Bridal Shower Party Decorations Batteries Not Included
Lagarto$13.954.3★3,099 rev
20 LED Light Up Balloons 12 inch Neon Balloons Mixed Colors Flashing Lasts 24 Hours Glow in the dark for Birthday Glow Party Favors Supplies Wedding Halloween Christmas Decorations
CEAGGDY$7.624.4★3,018 rev
iFUNow LED Balloons Flashing 32 Pack 8 Colors Light Up Balloons Lasts 12-24 Hours for Glow in the Dark Party Supplies Birthday Halloween Easter Party and Wedding Decorations
iFUNow$10.904.6★2,127 rev
LED Balloons 10 Pack Light Up Balloons 20 Inches Clear Helium Bobo Balloon Glow Bubble Balloons with String Lights for Valentines Day Halloween Christmas Wedding Birthday Party Decoration
Aredpoook$9.753.7★3,383 rev
Light Up LED Balloons 12 Pack 22 Clear Bobo Balloons with 10ft Warm White LED String Lights 3 Light Modes Batteries Included Perfect for Parties Weddings Christmas & Outdoor Decorations
Joviglow$16.763.2★29 rev
Newest
by launch date
ComboJoy 20 Pack Led Balloons Light Up with Warm White Lights 25 Transparent Balloons and 20 Pcs Led Lights Perfect Supply for Wedding Birthday Party Glow Stick Party
ComboJoy$25.53116 rev
Light Up LED Balloons 12 Pack 22 Clear Bobo Balloons with 10ft Warm White LED String Lights 3 Light Modes Batteries Included Perfect for Parties Weddings Christmas & Outdoor Decorations
Joviglow$16.7629 rev
LED Light Up Balloons 20 Pack 22 Clear Bobo Balloons with 10ft Warm White LED String Lights 3 Light Modes Batteries Included Perfect for Parties Birthdays Weddings & Events
Joviglow$22.6924 rev
10 Pcs LED Balloons Light Up Balloons for Party - Clear TPU Material String Lights with Individual Switches Suitable for Helium and Air - Bright Light Up Decorations for Outdoor and Indoor Events
DIMROM$13.69471 rev
Hokoad 10 Pack LED Balloons with Sticks 15Pcs 20 Inch Clear Bobo Balloons Light Up Helium Glow Bubble Balloon Lights for Party Supplies Valentines Decor (Colorful)
Hokoad$15.64160 rev
Trending
90-day click momentumComboJoy 20 Pack Led Balloons Light Up with Warm White Lights 25 Transparent Balloons and 20 Pcs Led Lights Perfect Supply for Wedding Birthday Party Glow Stick Party
ComboJoy$25.533.3★
LED Light Up Balloons 20 Pack 22 Clear Bobo Balloons with 10ft Warm White LED String Lights 3 Light Modes Batteries Included Perfect for Parties Birthdays Weddings & Events
Joviglow$22.693.5★
Light Up LED Balloons 12 Pack 22 Clear Bobo Balloons with 10ft Warm White LED String Lights 3 Light Modes Batteries Included Perfect for Parties Weddings Christmas & Outdoor Decorations
Joviglow$16.763.2★
10 Pcs LED Balloons Light Up Balloons Clear 18 Reusable Balloon with Gold String Lights & Individual Switch Wedding Anniversary Birthday Bridal Shower Party Decorations Batteries Not Included
Lagarto$13.954.3★
LED Bobo Balloons 10 PACKS 20 Inches Light Up Balloons Helium Style Glow Bubble Balloon for Christmas Wedding Birthday Valentines Day Halloween Party Supplies Decorations (Colorful)
UZER$11.863.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright lights”
“Well worth the price”
“They were durable”
“We love the color”
“the kids just enjoyed playing with them”
“These lights are very good quality”
“Easy to use”
“Super nice was assembled”
“Easy to inflate”
“Very strong”
What buyers complain about
“Not Durable”
“Bad quality”
“some fell apart also thought they were bigger than they were”
“waste of money for what I needed”
“Dont glow”
“They require more effort to put together than expected”
“They slowly deflated”
“Not as pictured”
“Too much work”
“Battery life is very short”