how to train your dragon cake topper
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Review moat
Great302.47avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.52avg listing price — sweet spot $15–$100
Price range
Good$5.98–$30.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 71K searches
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
37
Top-5 brand share
95%
Open market
3%
- DecoPac29%
- Toysvill25%
- BACH AND BOOZY17%
- Seyal13%
- Dreamworks Dragons12%
- MALABALA2%
- Open — no brand owns it (2 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DecoSet How To Train Your Dragon Cake Topper Cake Decoration With Toothless & Hiccup Figurine and Background Cake Pic For Birthday Cakes & Celebration Bakes
DecoPac$11.834.6★159 rev
How To Train Your Dragn Cupcake Topper Decorations Fantasy-Themed Cake Picks Featuring Toothless Dragns Viking Symbols Fun Party Supplies for Birthdays & Celebrations
Seyal$7.744.6★472 rev
Black White Dragon Cake Toppers Black White Dragon Egg Cake Decors Black Balls Cake Decor for Fantasy Baby Shower Birthday Wedding Party Supplies
BACH AND BOOZY$16.734.1★53 rev
Toysvill Dragon httyd (Set 7 pcs) / Night Fury (Toothless) Action Figures Cake Toppers Figurines Toys Gift Figure
Toysvill$14.844.6★172 rev
How To Train Your Dragon Rings 24 Cupcake Toppers Bright Colorful Dragon Shield Cupcake Decorations Food Safe - 24 Pack
DecoPac$12.944.6★159 rev
Newest
by launch date
MALABALA 20 PCS How to Train Your Dragon Toys 2-5 Mini Action Figures Multicolored Dragon Toy Set for Kids Birthday Cake Toppers and Party Favors
MALABALA$30.116 rev
How To Train Your Dragon Rings 24 Cupcake Toppers Bright Colorful Dragon Shield Cupcake Decorations Food Safe - 24 Pack
DecoPac$12.94159 rev
DreamWorks Dragons How to Train Your Dragon Toothless 9 Action Figure Kids Toys for Ages 4 and up
Dreamworks Dragons$8.90481 rev
DreamWorks Dragons How to Train Your Dragon Roaring Minis Toothless Interactive Toy with 25 Sounds Kids Toys for Boys & Girls Ages 4 & up
Dreamworks Dragons$19.82580 rev
Dreamworks Dragons How to Train Your Dragon Toothless & Hiccup Viking Duo Action Figures Kids Toys for Boys Ages 4 and up
Dreamworks Dragons$16.722,182 rev
Trending
90-day click momentumMALABALA 20 PCS How to Train Your Dragon Toys 2-5 Mini Action Figures Multicolored Dragon Toy Set for Kids Birthday Cake Toppers and Party Favors
MALABALA$30.114.2★
Toysvill Inspired by How to Train Your Dragons Collection (Set 12 pcs) - Mini Action Figures Cake Toppers
Toysvill$19.064.8★
Toysvill How to Train Your Dragon Mini Figures Set 12 Piece Multicolor Plastic Dragons Cake Toppers Collection for Birthday Party Decorations 1.78 Inch
Toysvill$17.404.6★
DreamWorks Dragons How to Train Your Dragon Roaring Minis Toothless Interactive Toy with 25 Sounds Kids Toys for Boys & Girls Ages 4 & up
Dreamworks Dragons$19.824.6★
How To Train Your Dragn Cupcake Topper Decorations Fantasy-Themed Cake Picks Featuring Toothless Dragns Viking Symbols Fun Party Supplies for Birthdays & Celebrations
Seyal$7.744.6★
Demand
Weekly Amazon search volume, last 47 weeks — -28.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality toy for the price”
“Great toy”
“appropriately sized”
“gift”
“Well worth it”
“Good made and durable”
“Came as advertised”
“More sturdy than I thought it would be”
“with accurate designs”
“is relatively easily assembled”
What buyers complain about
“Very small”
“not well made”
“breaks very quickly”
“I dont think its worth the price”
“Didn't make any noise like it said you is broken”
“Cheap plastic”
“Defective design”
“hiccups leg came off and we cant get it back on, its supposed to be able to pop back in, but its not”
“his whole body falls apart when we try stick him on”
“Flimsy topper”