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heated bathroom mat

Skip it41/100

a small market ($40K/yr) — heated bathroom mat doesn't clear our bar today.

Market/yr

$40K

Growth (1y)

+141.2%

Products

18

Brands

18

was 14 a year ago

Sellers

30

Price range

$9.87–$192.34

Returns

3.0%

Rating

4.2★

41/100

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Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
70
×0.30
Competition
26
×0.20
Quality gap
71
×0.10
Returns
76
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +141.2% year over year.
7K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.0×

Competition

25%Yimobra
  • Yimobra25%
  • Enhon22%
  • WHISPERHEAT16%
  • AHSDBG5%
  • DenGraph5%
  • LuxHeat4%
  • Other (12 brands)23%

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack. 18 brands and 30 sellers compete here.

Brands

18 rising

was 14 a year ago

Sellers

30

Top 5 brand share

73%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 18 tracked products in this niche.

Yimobra Heating Pad for Bathroom Rugs with Memory Function Adjustable Temperature (32-146) and Time (1-24h) Keep Dry Bathroom Bath Mat in Winter Every Day Waterproof 25x17.5

Yimobra Heating Pad for Bathroom Rugs with Memory Function Adjustable Temperature (32-146) and Time (1-24h) Keep Dry Bathroom Bath Mat in Winter Every Day Waterproof 25x17.5

Yimobra

$40.714.0★295 reviews

Enhon 3 in 1bathroom Heating Pad Set Adjustable Temperature(32-147) and Time(0-24h) Mats Heated Bath Rug with Memory Function Waterproof Bathroom Mat 22x15.7 (Memory Foam Bath Rug Normal)

Enhon 3 in 1bathroom Heating Pad Set Adjustable Temperature(32-147) and Time(0-24h) Mats Heated Bath Rug with Memory Function Waterproof Bathroom Mat 22x15.7 (Memory Foam Bath Rug Normal)

Enhon

$36.643.9★22 reviews

WhisperHeat Heated Floor Mat Electric Tap-to-Activate Foot & Floor Warmer- Silent Energy-Efficient Underfoot Heating Mat

WhisperHeat Heated Floor Mat Electric Tap-to-Activate Foot & Floor Warmer- Silent Energy-Efficient Underfoot Heating Mat

WHISPERHEAT

$46.394.5★115 reviews

AHSDBG Large Heated Floor Mat Portable Infrared Heating Carpet Heated Area Rugs Radiant Floor Heater Heated Yoga Mat Heated Foot Warmers Under Desk (79x39in/200x100cm)

AHSDBG Large Heated Floor Mat Portable Infrared Heating Carpet Heated Area Rugs Radiant Floor Heater Heated Yoga Mat Heated Foot Warmers Under Desk (79x39in/200x100cm)

AHSDBG

$192.344.7★11 reviews

Heated Floor Mat for Foot Warmer - 110V Adjustable Temperature Under Desk Electric Heater with Timer for Office Bathroom Home Heating Pad for Cold Feet

Heated Floor Mat for Foot Warmer - 110V Adjustable Temperature Under Desk Electric Heater with Timer for Office Bathroom Home Heating Pad for Cold Feet

DenGraph

$25.494.3★87 reviews

LuxHeat 20sqft Floor Heating Mat Kit - 120v in Floor Heating System - Complete Electric Radiant Heated Flooring System Includes Alarm UDG Programmable Thermostat w/GFCI & Flooring Sensor

LuxHeat 20sqft Floor Heating Mat Kit - 120v in Floor Heating System - Complete Electric Radiant Heated Flooring System Includes Alarm UDG Programmable Thermostat w/GFCI & Flooring Sensor

LuxHeat

$178.354.6★204 reviews

RugHeat Portable Heated Floor Mat Small (22x34 inches) Fits under a 2 x 3 Rug Foot Warmer Under-Rug Pad for Heated Rug Electric Radiant Floor Heater for Area Rugs

RugHeat Portable Heated Floor Mat Small (22x34 inches) Fits under a 2 x 3 Rug Foot Warmer Under-Rug Pad for Heated Rug Electric Radiant Floor Heater for Area Rugs

RugHeat

$168.434.2★86 reviews

Glooglitter Heating Pad for Bathroom Rugs Mat Adjustable Temperature (86-141) and Time (1-12h) Waterproof Heated Floor Mat with Non-Slip Mat Keep Dry Winter Bathroom Bath Mat 15.75 x 23.62

Glooglitter Heating Pad for Bathroom Rugs Mat Adjustable Temperature (86-141) and Time (1-12h) Waterproof Heated Floor Mat with Non-Slip Mat Keep Dry Winter Bathroom Bath Mat 15.75 x 23.62

Glooglitter

$29.353.5★10 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product9%

“As advertised”

Quality-Overall9%

“Excellent Quality”

Absorbency7%

“absorb lots of water”

Soft Feel7%

“So soft”

Value For Money6%

“Great value”

Comfort-Overall5%

“Feet so comfy”

Size-Overall4%

“The size is perfect”

Efficiency4%

“Effective and efficient”

Heating4%

“Great heating pad”

Moist/Dry3%

“Holds moisture underneath”

What buyers complain about

Size-Overall10%

“Little bigger than i excepted”

Thickness8%

“Not thick as explained in description”

Durability5%

“may not be durable”

Heating5%

“Does NOT control Temp at all, overheats easily”

Grip5%

“It doesn't grip the ground”

Absorbency4%

“It is not absorbent at all”

Comfort-Overall4%

“Not comfortable at all”

Quality-Overall4%

“Poor quality”

Water Resistance3%

“Its not waterproof or water resistant”

Advertised Vs Actual Product3%

“Definitely doesnt look like the picture”

Top return reasons

  • Size-Overall27%
  • Heating7%
  • Advertised Vs Actual Product7%
  • Color7%
  • Quality-Overall5%
  • Material Quality4%
  • Absorbency4%
  • Thickness4%
  • Functionality-Overall4%
  • Thin3%

Data scraped July 5, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.