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hearth & hand with magnolia

Skip it44/100

a small market ($44K/yr) — hearth & hand with magnolia doesn't clear our bar today.

Market/yr

$44K

Growth (1y)

+72.8%

Products

51

Brands

31

was 19 a year ago

Sellers

51

Price range

$6.73–$67.39

Returns

2.5%

Rating

4.6★

44/100

Skip it

Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
57
×0.30
Competition
74
×0.20
Quality gap
33
×0.10
Returns
80
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +72.8% year over year.
14K7KHoliday '24Prime Day '25Spike '25Black Friday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Competition

24%Hearth & Hand with Magnolia
  • Hearth & Hand with Magnolia24%
  • Generic15%
  • zoocatia10%
  • FLYIEE8%
  • NiuYichee7%
  • Razborci6%
  • Other (25 brands)30%

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen. 31 brands and 51 sellers compete here.

Brands

31 rising

was 19 a year ago

Sellers

51

Top 5 brand share

64%

#ProductBrandPriceRatingReviewsClick shareTrend
1Hearth & Hand with Magnolia$18.184.3★12812%rising
7Hearth & Hand with Magnolia$42.903.7★93%rising

Product shelf

All 51 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good product; just as described”

Size-Overall9%

“True to size”

Advertised Vs Actual Product8%

“Better than expected”

Design-Overall5%

“The design itself is attractive”

Value For Money5%

“Good value for money”

Ease Of Cleaning4%

“Easy to clean”

Ease Of Use4%

“Ease of use”

Smell3%

“Great smell”

Organizing Capabilities3%

“Great organizer”

Drainage2%

“Love the drainage shoot”

What buyers complain about

Size-Overall16%

“So big”

Durability9%

“Falls apart”

Allergies6%

“Itchy hands”

Quality-Overall5%

“Cheap quality”

Smell4%

“Odd scent”

Stain Resistance4%

“Stains badly”

Value For Money4%

“Waste of money”

Functionality-Overall3%

“Stopped working”

Strength3%

“Not sturdy”

Moist/Dry2%

“Dried up my skin”

Top return reasons

  • Size-Overall50%
  • Color10%
  • Advertised Vs Actual Product6%
  • Wood Quality4%
  • Material Quality4%
  • Functionality-Overall3%
  • Quality-Overall3%
  • Value For Money3%
  • Smell2%
  • Defective Material/Parts1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.