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51

green party decorations

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-11.1% this quarter) keeps it on the watch list.

Market size 54Growth 19Conversion 47Competition 82Returns 48Price range 31Avg price 38Brand share 96Review moat 50Quality gap 30

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Market size

Good$373K

$373K/yr · 936K searches

Review moat

Okay1,543.82

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.3%

return rate — above 6% kills the launch gate

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.55

avg listing price — sweet spot $15–$100

Price range

Okay$4.67–$19.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

53 falling

Sellers

60

Top-5 brand share

36%

Open market

60%

  • COCIDE11%
  • KEHAOMY10%
  • Generic5%
  • saratimtou5%
  • ZATAYE5%
  • Atoden5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$11K6%$22K9%$34K12%$45K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 61 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.
25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Awesome green color”

Quality-Overall19%

“Quality at an affordable cost”

Value For Money9%

“Great Value”

Advertised Vs Actual Product6%

“Just as advertised”

Assembly/Installation5%

“Easy to install”

Design-Overall4%

“Excellent kit with really nice decorations”

Durability3%

“The balloons are super durable”

Ease Of Use3%

“Easy to use”

Size-Overall2%

“fit my table”

Adhesion/Stickiness2%

“The stickiness was perfect”

What buyers complain about

Quality-Overall10%

“Balloon quality sucked”

Assembly/Installation10%

“This was such a hassle to put together”

Durability9%

“Fell apart”

Color8%

“some wrong colors”

Adhesion/Stickiness7%

“didnt stick well”

Advertised Vs Actual Product4%

“Not like the picture”

Value For Money4%

“Cheap, not worth the cost”

Thickness4%

“not anything special or extra thick”

Material Quality3%

“very cheap material”

Thin3%

“Thin”

Top return reasons

Color37%
Size-Overall14%
Value For Money12%
Advertised Vs Actual Product7%
Quality-Overall5%
Material Quality3%
Defective Material/Parts3%
Assembly/Installation2%
Functionality-Overall2%
Thin2%