dummy cake
Skip itSoft demand (+0.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great238.59avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.92avg listing price — sweet spot $15–$100
Price range
Good$6.80–$37.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 6% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$135K$135K/yr · 176K searches
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
25
Top-5 brand share
84%
Open market
12%
- JOBVERT43%
- Crafare17%
- Fessary8%
- O'CREME8%
- Hedume7%
- Global Sugar Art4%
- Open — no brand owns it (9 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 Tiers Foam Cake Dummies 4 6 8 White Dummy Cakes Styrofoam Sets 9 Inch Tall Fake Cake Dummy Cake for Wedding Cake Supplies Decorating Birthday Wedding Display
JOBVERT$13.524.3★213 rev
4 Tiers Foam Cake Dummies 4 6 8 10 White Dummy Cakes Styrofoam Sets 12 Inch Tall Fake Cake Dummy Cake for Wedding Cake Supplies Decorating Birthday Wedding Display
JOBVERT$16.354.6★184 rev
Crafare 5 Tier Round Foam Cake Dummy Decorating 4 6 8 10 12 Supplies for Wedding Baby Shower Birthday Party Cake Decoration 17.7 Inches Tall
Crafare$31.174.8★176 rev
2 Tiers Foam Cake Dummies 4 6 White Dummy Cakes Styrofoam Sets 8 Inch Tall Fake Cake Dummy Cake for Wedding Cake Supplies Decorating Birthday Wedding Display
JOBVERT$9.684.3★151 rev
2 Pack Foam Cake Dummies 6x4 Inch White Dummy Cakes Styrofoam Sets Fake Cake Dummy Cake for Wedding Cake Supplies Decorating Birthday Wedding Display
JOBVERT$9.864.7★153 rev
Newest
by launch date
Erthskda 5 Tiers Round Foam Cake Dummy 4 6 8 10 12 15 Inch Tall Reusable Styrofoam Fake Cake Dummies for Wedding Birthday Party Decoration Display White
Erthskda$27.142 rev
Novabright Round Foam Cake Dummy Set Nesting 3 H x 4 6 8 10 & 12 White Dia Discs Baking Display Projects for Wedding Baby Shower Birthday Party Cake Decoration Supplies(5 Tier)
Novabright$27.891 rev
1 Pack Foam Cake Dummies 8 x 6 Inch White Dummy Cakes Styrofoam Sets 6 Inch Tall Fake Cake Dummy Cake for Holiday Christmas Crafts Making Wedding Birthday Cake Decorating
JOBVERT$14.209 rev
Crafts Central 6-Inch Thick Round Foam Cake Dummy Polystyrene Styrofoam Cake Form for Decorating Wedding & Birthday Displays Crafting Modeling and Art Projects 1 Piece (12 D x 6 H)
Crafts Central$19.908 rev
Fessary 2 Tiers 6 8 Fake Cake 4 Inch Tall Fake Birthday Cake Rounds Styrofoam Cake Dummies Set for Birthday Wedding Baby Shower Display
Fessary$16.7951 rev
Trending
90-day click momentumErthskda 5 Tiers Round Foam Cake Dummy 4 6 8 10 12 15 Inch Tall Reusable Styrofoam Fake Cake Dummies for Wedding Birthday Party Decoration Display White
Erthskda$27.145.0★
Crafts Central 6-Inch Thick Round Foam Cake Dummy Polystyrene Styrofoam Cake Form for Decorating Wedding & Birthday Displays Crafting Modeling and Art Projects 1 Piece (12 D x 6 H)
Crafts Central$19.904.8★
Global Sugar Art 9 x 6 Inch Cake Dummy Styrofoam Fake Cake for Decorating Display & Practice (Multiple Sizes Avail)
Global Sugar Art$21.024.7★
OCREME Polystyrene Dummy Cake Decorating Display for Baked Goods Bakery Supplies Round Shape (7 Diameter x 2 High)
O'CREME$9.834.6★
Novabright Round Foam Cake Dummy Set Nesting 3 H x 4 6 8 10 & 12 White Dia Discs Baking Display Projects for Wedding Baby Shower Birthday Party Cake Decoration Supplies(5 Tier)
Novabright$27.891.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“decent size”
“Great for curly hair”
“Cake came out amazing”
“Perfect for display cakes”
“Worth your money”
“Soft touch all day”
“These came exactly as pictured”
“This was sooooo easy”
“Drying”
What buyers complain about
“Slightly shorter than a real tiered cake”
“It doesnt do much for my hair”
“I was not fond of the scent”
“Took too long to dry”
“This product did not do much for my hair as far as making it curly or less frizz”
“Fake foam cake set up”
“Not worth the price”
“no hold at all”
“Doesnt work”
“not strong enough for it to ve overpowering”