cute bath mat
Worth a look64/100cute bath mat shows a fragmented shelf (top 5 take 10% of clicks), but a small market ($418K/yr) keeps it on the watch list.
Market/yr
$418K
Growth (1y)
+293.1%
Products
208
Brands
99
was 110 a year ago
Sellers
111
Price range
$7.05–$47.51
Returns
3.3%
Rating
4.4★
Worth a look
Scores 64/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.
Demand
Weekly Amazon search volume, last 104 weeks — +293.1% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jul, Aug · busiest ÷ quietest = 2.4×
Competition
- H.VERSAILTEX9%
- HOMEIDEAS6%
- OLANLY6%
- LUMI3%
- MIULEE3%
- Disolla3%
- Other (93 brands)70%
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen. 99 brands and 111 sellers compete here.
Brands
99 falling
was 110 a year ago
Sellers
111
Top 5 brand share
27%
Product shelf
All 208 tracked products in this niche.
H.VERSAILTEX Navy Blue Bath Rug Bath Mat Non Slip Bath Mats for Bathroom Floor Bathroom Rug Extra Thick Chenille Rug 17 x 24 Absorbent Soft Shaggy Washable Dry Fast Plush Rugs for Bathtubs
H.VERSAILTEX
$10.544.3★24,186 reviews
H.VERSAILTEX Navy Blue Bathroom Rugs 2 Piece Bath Mat Set Slip-Resistant Extra Absorbent Soft and Fluffy Striped Chenille Bath Rugs Floor Mats Dry Fast Machine Washable (20 x 32/17 x 24)
H.VERSAILTEX
$24.604.3★75,776 reviews
Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy
Ruggnovea
$15.524.4★727 reviews
MIULEE Dark Green Bathroom Rugs Set 2 Piece Soft Absorbent Microfiber Bath Mat Set Non Slip Quick Dry Machine Washable Plush Shaggy Bath Rugs for Bathroom Floor Tub and Shower 16x24 inches
MIULEE
$21.963.9★7,034 reviews
HOMEIDEAS Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mat Set (20 x 32 + 16 x 24 Navy Blue)
HOMEIDEAS
$26.084.2★2,873 reviews
Pauwer 3 Piece Bath Mat Set Non-Slip Plush Rugs Absorbent Shaggy Set With U-Shaped Contour Toilet Mat for Bathroom Bedroom Living Room Navy
Pauwer
$35.454.3★12,604 reviews
Exclusivo Mezcla Bathroom Rugs Mat 17x24 Extra Soft Non Slip Absorbent Microfiber Bath Rugs Machine Washable Quick Dry Bath Mats for Bathroom Floor Shower Home Decor Solid Navy Blue
Exclusivo Mezcla
$9.454.5★502 reviews
Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink
Disolla
$9.574.4★175 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and Fluffy”
“A+ quality”
“Very affordable”
“Bright colors”
“Absorbs water”
“As Described”
“Comfy and they stay put”
“Fits perfectly and love the plush feel”
“Good grip”
“thickness is good”
What buyers complain about
“Little small”
“Not as thick as I had hoped”
“Doesn't look like the photo”
“Bad quality”
“Doesn't grip very well”
“Color is off”
“Over priced for what you get”
“Falling apart”
“not that soft”
“it is not absorbent”
Top return reasons
- Size-Overall42%
- Color23%
- Advertised Vs Actual Product7%
- Quality-Overall5%
- Material Quality4%
- Thickness4%
- Thin2%
- Value For Money1%
- Display Colors1%
- Grip1%