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colorful shower curtain

Worth a look58/100

colorful shower curtain shows a fragmented shelf (top 5 take 15% of clicks), but a small market ($144K/yr) keeps it on the watch list.

Market/yr

$144K

Growth (1y)

+334.4%

Products

165

Brands

83

was 118 a year ago

Sellers

91

Price range

$8.11–$34.24

Returns

4.3%

Rating

4.6★

58/100

Worth a look

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
7
×0.30
Growth
88
×0.30
Competition
100
×0.20
Quality gap
32
×0.10
Returns
66
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +334.4% year over year.
29K14KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug · busiest ÷ quietest = 2.5×

Competition

10%XOGUIBO
  • XOGUIBO10%
  • BTTN6%
  • Dynamene6%
  • Aiyufeng5%
  • Ohocut3%
  • Amazon Basics3%
  • Other (77 brands)66%

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen. 83 brands and 91 sellers compete here.

Brands

83 falling

was 118 a year ago

Sellers

91

Top 5 brand share

30%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 165 tracked products in this niche.

Aiyufeng Moga Navy Blue Fabric Shower Curtains for Bathroom - Blue Hotel Spa Polyester Cloth Bath Curtain with 12 Holes 72x72 Machine Washable Navy Blue

Aiyufeng Moga Navy Blue Fabric Shower Curtains for Bathroom - Blue Hotel Spa Polyester Cloth Bath Curtain with 12 Holes 72x72 Machine Washable Navy Blue

Aiyufeng

$8.114.7★2,716 reviews

Amazon Basics Waffle Weave Bathroom Shower Curtain 100% Polyester 72 x 72 Navy Blue

Amazon Basics Waffle Weave Bathroom Shower Curtain 100% Polyester 72 x 72 Navy Blue

Amazon Basics

$11.664.5★4,713 reviews

Dynamene Thick Fabric Shower Curtains for Bathroom - Waffle Weave Heavy Duty 256GSM Hotel Spa Luxury Weighted Polyester Cloth Bath Curtain Set with 12 Plastic Hooks 72x72 Navy Blue

Dynamene Thick Fabric Shower Curtains for Bathroom - Waffle Weave Heavy Duty 256GSM Hotel Spa Luxury Weighted Polyester Cloth Bath Curtain Set with 12 Plastic Hooks 72x72 Navy Blue

Dynamene

$20.004.7★25,061 reviews

GKLEASG Boho Mid Century Shower Curtain Minimalist Abstract Arch Simple Sun Modern Machine Washable Waterproof for Bathroom Decor Bathtub with 12 Hooks 72x72

GKLEASG Boho Mid Century Shower Curtain Minimalist Abstract Arch Simple Sun Modern Machine Washable Waterproof for Bathroom Decor Bathtub with 12 Hooks 72x72

GKLEASG

$13.114.5★1,875 reviews

Blgiont Farmhouse Sage Green Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L

Blgiont Farmhouse Sage Green Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L

Blgiont

$19.794.8★204 reviews

Yuphive Orange Mid Century Modern Shower Curtain Retro Geometric Abstract Shower Curtains for Bathroom Boho Unique Pattern Waterproof Polyester Fabric Bathroom Accessories Set 12 Hooks 72X72IN

Yuphive Orange Mid Century Modern Shower Curtain Retro Geometric Abstract Shower Curtains for Bathroom Boho Unique Pattern Waterproof Polyester Fabric Bathroom Accessories Set 12 Hooks 72X72IN

Yuphive

$17.214.7★79 reviews

APROPHIC Mid Century Shower Curtains for Bathroom Vintage Geometric Bathroom Decor Set with Hooks Washable Kitchen Retro Decorations Waterproof Polyester Fabric Shower Curtain 72x72 Inch

APROPHIC Mid Century Shower Curtains for Bathroom Vintage Geometric Bathroom Decor Set with Hooks Washable Kitchen Retro Decorations Waterproof Polyester Fabric Shower Curtain 72x72 Inch

APROPHIC

$15.764.7★36 reviews

JAWO Retro Shower Curtain Vintage Abstract Boho Floral Shower Curtains for Bathroom Decor Pink Yellow Botanical Geometric Groovy Aesthetic Pattern Shower Curtain Sets with Hooks 70X70IN

JAWO Retro Shower Curtain Vintage Abstract Boho Floral Shower Curtains for Bathroom Decor Pink Yellow Botanical Geometric Groovy Aesthetic Pattern Shower Curtain Sets with Hooks 70X70IN

JAWO

$18.264.5★102 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality and it looks great in my bathroom”

Color15%

“Beautiful Colors”

Advertised Vs Actual Product7%

“As described”

Upholstery/Fabric Quality7%

“Great quality fabric”

Value For Money6%

“Amazing value”

Material Quality5%

“Decent Material”

Design-Overall5%

“Beautiful design”

Size-Overall3%

“it fits the space beautifully”

Durability2%

“Beautiful and durable”

Shape/Style2%

“Holds its shape”

What buyers complain about

Color12%

“Color is off”

Quality-Overall10%

“the quality control is very lacking”

Water Resistance7%

“NOT Waterproof”

Material Quality5%

“Poor material”

Thickness5%

“Its thick”

Advertised Vs Actual Product5%

“not as described”

Size-Overall4%

“An inch too short”

Value For Money2%

“It looks more expensive than it is”

Stain Resistance2%

“Stain”

Smell2%

“strong odor”

Top return reasons

  • Color38%
  • Size-Overall22%
  • Material Quality11%
  • Advertised Vs Actual Product6%
  • Display Colors4%
  • Quality-Overall4%
  • Value For Money3%
  • Thin2%
  • Shape/Style1%
  • Design-Overall1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.