blow up doll
Worth a lookShows a sweet-spot price point ($22.50 avg), but soft demand (-8.1% this quarter) keeps it on the watch list.
Avg price
Great$22.50avg listing price — sweet spot $15–$100
Price range
Great$8.18–$95.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great302.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$346K$346K/yr · 789K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 6% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
23
Top-5 brand share
82%
Open market
15%
- Liliful31%
- AIR GAG23%
- JANOKE12%
- merrimix9%
- RODMONT7%
- Party Piece3%
- Open — no brand owns it (7 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liliful 59 Inch Blow up Doll Inflatable Life Size Display Figure for Bachelor Party Funny Gag Gift for Women Men Halloween Party Accessories Props Decoration(Cassie)
Liliful$17.024.3★590 rev
60-Inch Inflatable Party Display Figure with Groom Sash Novelty Event Decoration and Photo Booth Prop Fun Inflatable Decoration for Parties and Celebrations
JANOKE$21.554.2★104 rev
AIR GAG Dorothy Inflatable Party Decoration for Events and Photo Booths (Clothing Not Included)
AIR GAG$17.124.2★199 rev
AIR Gag Diego Inflatable Party Decoration for Events and Photo Booths (Clothing Not Included)
AIR GAG$17.384.4★192 rev
AIR GAG Trixie Inflatable Party Decoration for Events and Photo Booths (Clothing Not Included)
AIR GAG$19.314.9★42 rev
Newest
by launch date
FUN delivery Inflatable Squatting Andy - Jump Scare Office Prank for Bathrooms - Fun April Fools Prank for Coworkers - Random Life Size Blow Up Doll & Funny Gifts for Adults
FUN delivery$24.8411 rev
AIR GAG Trixie Inflatable Party Decoration for Events and Photo Booths (Clothing Not Included)
AIR GAG$19.3142 rev
RODMONT Inflatable Decorative Figure - Event Decoration & Photo Booth Prop - Novelty Inflatable Party Figure
RODMONT$20.3362 rev
Jamntower 1 Pcs 59 Inch Blow up Figure Life Size Inflatable Blowup Mannequin Men Women Party Favor Dress up Costume for Christmas Birthday Party Decoration (Lady)
Jamntower$23.857 rev
Inflatable Party Display Figure with Sash 59 Inch Funny Inflatable Prop for Bachelor Parties & Celebrations Decorative Event Figure for Photo Areas
RODMONT$19.4915 rev
Trending
90-day click momentum
TOSPORT PVC Human Inflatable Zorbing Body Ball Outdoor Sport Games Inflatable Bubble Soccer Bumper Ball Dia 5FT(1.5m)
TOSPORT$95.684.8★
Inflatable Party Display Figure with Sash 59 Inch Funny Inflatable Prop for Bachelor Parties & Celebrations Decorative Event Figure for Photo Areas
RODMONT$19.494.8★
SUNSHINEMALL 63 Inflatable Tackling Dummies for Football Practice Poles Soccer Training Equipment Wall Dummy Goalkeepr Mannequin Basketball Defender Tumbler for Dribbling Passing Drills
SUNSHINEMALL$23.874.0★
59 Inch Inflatable Decorative Figure with Sash - Event Decoration & Photo Booth Prop - Novelty Inflatable Party Figure - 59 Inch
JANOKE$19.854.0★
FUN delivery Inflatable Squatting Andy - Jump Scare Office Prank for Bathrooms - Fun April Fools Prank for Coworkers - Random Life Size Blow Up Doll & Funny Gifts for Adults
FUN delivery$24.843.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“helping create memorable moments”
“Cute dad gift”
“The quality was about what I expected for the price — held air fine”
“he's still holding up”
“Worked as advertised”
“Keeps dog company at affordable price”
“Great size”
“Easy to deflate”
“Works well”
“Very good the face is soft”
What buyers complain about
“Bad quality, came with a hole”
“Deflates instantly”
“It's also really small”
“The material felt cheap”
“Leaks air constantly”
“The material feels thicker than I expected”
“Defective and not as advertised”
“then bent over laughing”
“It blew up quickly”
“did not hold air”