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black bathroom rug

Worth a look63/100

black bathroom rug shows low returns (2.6%), but a small market ($1.4M/yr) keeps it on the watch list.

Market/yr

$1.4M

Growth (1y)

+196.2%

Products

43

Brands

27

was 29 a year ago

Sellers

34

Price range

$6.51–$55.57

Returns

2.6%

Rating

4.3★

63/100

Worth a look

Scores 63/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns
Market size
40
×0.30
Growth
76
×0.30
Competition
72
×0.20
Quality gap
61
×0.10
Returns
79
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +196.2% year over year.
50K25KPrime Day '24Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.3×

Competition

18%Smiry
  • Smiry18%
  • OLANLY15%
  • RUN HELIX13%
  • HOMEIDEAS7%
  • Buganda6%
  • Arotive4%
  • Other (21 brands)37%

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them. 27 brands and 34 sellers compete here.

Brands

27 falling

was 29 a year ago

Sellers

34

Top 5 brand share

59%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 43 tracked products in this niche.

OLANLY Black Bathroom Rug 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories

OLANLY Black Bathroom Rug 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories

OLANLY

$12.734.4★47,962 reviews

Smiry Luxury Chenille Bathroom Rugs 30x20 Extra Soft and Absorbent Shaggy Bath Mat Machine Washable Non-Slip Plush Carpet Runner for Tub Shower and Floor Home Decor Accessories Black

Smiry Luxury Chenille Bathroom Rugs 30x20 Extra Soft and Absorbent Shaggy Bath Mat Machine Washable Non-Slip Plush Carpet Runner for Tub Shower and Floor Home Decor Accessories Black

Smiry

$9.284.4★29,915 reviews

Buganda Memory Foam Bath Mat 30 x 20 Ultra Soft and Non-Slip Bathroom Rugs Water Absorbent and Machine Washable Bath Rug for Bathroom Shower and Tub Black

Buganda Memory Foam Bath Mat 30 x 20 Ultra Soft and Non-Slip Bathroom Rugs Water Absorbent and Machine Washable Bath Rug for Bathroom Shower and Tub Black

Buganda

$10.044.4★26,261 reviews

RUN HELIX Bathroom Rugs Set 2 Piece Thick Chenille Bath Mats Soft Quick Dry Plush Absorbent Bath Rugs with Non-Slip PVC Backing 32x20+24x16 Inch Black

RUN HELIX Bathroom Rugs Set 2 Piece Thick Chenille Bath Mats Soft Quick Dry Plush Absorbent Bath Rugs with Non-Slip PVC Backing 32x20+24x16 Inch Black

RUN HELIX

$16.084.3★1,138 reviews

Bathroom Rugs Set Memory Foam Bath Rugs Non-Slip Bath Mat Set 3 Piece Washable Bathroom Mats Absorbent Shaggy Rugs Super Soft U-Shaped Toilet Rug Bahroom Carpets for Bathroom Tub ShowerBlack

Bathroom Rugs Set Memory Foam Bath Rugs Non-Slip Bath Mat Set 3 Piece Washable Bathroom Mats Absorbent Shaggy Rugs Super Soft U-Shaped Toilet Rug Bahroom Carpets for Bathroom Tub ShowerBlack

RUN HELIX

$23.084.2★2,321 reviews

Smiry Bathroom Rugs Sets 2 Piece Soft Absorbent Chenille Machine Washable Non Slip Shaggy Bath Rug Set for Tub Shower and Floor (30x20+24x16 Black)

Smiry Bathroom Rugs Sets 2 Piece Soft Absorbent Chenille Machine Washable Non Slip Shaggy Bath Rug Set for Tub Shower and Floor (30x20+24x16 Black)

Smiry

$21.954.6★4,876 reviews

Eanpet Black Bathroom Rugs Sets 3Piece Bath Mat Solid Bath Rug Floor Mats Washable Shower Rug with U-Shaped Contour Rug Toilet Lid Cover

Eanpet Black Bathroom Rugs Sets 3Piece Bath Mat Solid Bath Rug Floor Mats Washable Shower Rug with U-Shaped Contour Rug Toilet Lid Cover

Eanpet

$15.863.6★2,333 reviews

Grandaily Memory Foam Bath Mat Rug 30x20 Ultra Soft Non-Slip and Absorbent Bathroom Rugs Machine Wash Dry Comfortable Bath Carpet for Bathroom Floor Tub and Shower Black

Grandaily Memory Foam Bath Mat Rug 30x20 Ultra Soft Non-Slip and Absorbent Bathroom Rugs Machine Wash Dry Comfortable Bath Carpet for Bathroom Floor Tub and Shower Black

Grandaily

$9.604.3★2,705 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel19%

“Soft and Absorbent”

Quality-Overall14%

“it is overall a good quality mat”

Value For Money8%

“Affordable price”

Advertised Vs Actual Product7%

“Better Than expected”

Size-Overall7%

“Fits Great”

Comfort-Overall6%

“So comfy”

Absorbency6%

“Nice and absorbent”

Color4%

“Love the black color”

Thickness4%

“Nice & thick”

Grip3%

“good grip”

What buyers complain about

Size-Overall15%

“It shorter than it look in the picture”

Thickness14%

“not nearly as thick as I expected”

Quality-Overall14%

“just very low quality overall”

Advertised Vs Actual Product9%

“Inaccurate description”

Value For Money5%

“cheap”

Grip3%

“Couldn't get it to grip”

Material Quality3%

“Horrible material”

Ease Of Cleaning3%

“Gets too dirty on a daily basis”

Durability2%

“Already falling apart”

Absorbency2%

“won't absorb well”

Top return reasons

  • Size-Overall45%
  • Advertised Vs Actual Product10%
  • Quality-Overall9%
  • Material Quality8%
  • Thin5%
  • Color5%
  • Thickness4%
  • Value For Money2%
  • Grip1%
  • Cushion1%

Data scraped July 5, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.