black and white towels
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Incredible$29.06avg listing price — sweet spot $15–$100
Price range
Great$8.81–$59.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 6% kills the launch gate
Review moat
Okay2,143.14avg incumbent reviews — the moat a new listing must climb
Market size
Okay$143K$143K/yr · 637K searches
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
74 falling
Sellers
71
Top-5 brand share
40%
Open market
57%
- Modern Threads14%
- Jacquotha14%
- Lavish Home5%
- Oliven4%
- Madison Park4%
- MAGGEA3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 160 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jacquotha 8 Piece Black and Ivory Towel Set Super Soft & Absorbent Cotton Striped Towels for Bathroom Decor 2 Bath 2 Hand 4 Washcloths
Jacquotha$53.264.6★53 rev
Lavish Home 6 Piece Bathroom Towels Set - 525GSM 100% Cotton Bathroom Essentials - 2 Bath Sheets 2 Hand Towels and 2 Wash Cloths for Bath Shower Gym Spa and Dorm Room (Black)
Lavish Home$36.394.1★1,591 rev
Jacquotha Black and White Striped Hand Towels for Bathroom Vintage Kitchen Decor Guest Use Adults & Kids Natural Cotton 14 x 29
Jacquotha$14.034.6★426 rev
8 Piece Bathroom Towel Set Black White|2 Oversized Large Bath Towels Sheet 2 Hand Towels 4 Washcloths| 600GSM Soft Towel Set for Bathroom Hotel Highly Absorbent Quick Dry Bath Towel Collections
MAGGEA$39.304.2★1,204 rev
Modern Threads 6 Piece Bath Towel Set Bathroom Set with 2 Bath Towels 2 Hand Towels and 2 Wash Cloths 100% Cotton Super Absorbent & Extra Soft Reversible Floral Trail (Navy)
Modern Threads$27.864.5★3,219 rev
Newest
by launch date
18 Pcs Black White Stripe Bath Towel Set with Hanging Loop-6 Bath Towels 6 Hand Towels 6 Washcloths Soft Family Towels Set Bathroom Towel Highly Absorbent Quick Dry Shower Towel for Beach Spa Gym
Oliven$44.8626 rev
ecolook Black and White Boho Bath Towels 2 Pack 27.5x55
ecolook$35.6230 rev
Madison Park Floral Decorative Towel Set of 6 Zero Twist Cotton Bath Towel Set with Botanical Leaf Pattern Soft Absorbent Quick Dry Bathroom Towels Bath Hand Washcloth Set Sage Green
Madison Park$59.0249 rev
Madison Park Floral Decorative Towel Set of 6 Zero Twist Cotton Bath Towel Set with Botanical Leaf Pattern Soft Absorbent Quick Dry Bathroom Towels Bath Hand Washcloth Set Taupe
Madison Park$55.6449 rev
Jacquotha Black Hand Towels Set of 2 Cotton Quick Dry Bathroom Face Towels Modern & Aesthetic Striped 14 x 29
Jacquotha$15.705 rev
Trending
90-day click momentum
MICROFI New Microfiber Waffle Bath Towels 2 Pieces Soft Absorbent Fast Drying Lint Free 430 GSM (White Striped)
MICROFI$21.044.5★
VOOVA & MOVAS Quick Dry Soft Absorbent Black Striped Towel Set (Set of 3) - 100% Cotton Luxury Bathroom Towels (1 Hand Towel 16x27 1 Washcloth 13x13 1 Bath Towel 28x52 with Hanging Loop)
VOOVA & MOVAS$43.664.7★
POLYTE 430 GSM Microfiber Quick Dry Lint Free Oversize Bath Towel Set 6 Piece (Waffle Weave)
POLYTE$37.054.4★
ecolook Black and White Boho Bath Towels 2 Pack 27.5x55
ecolook$35.624.4★
Hillsuren 16 Pcs Black and White Striped Towel Set Include 4 Bath Towels 4 Hand Towels and 8 Washcloths Soft Absorbent Quick Dry Striped Sheets with Hanging Hooks for Bathroom Kitchen Gym Hotel Spa
Hillsuren$38.365.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality set”
“Material is very soft”
“Color is accurate”
“Good Water absorbent”
“Low Price”
“The towers are thick”
“Beautiful design”
“They are a generous size, too”
“Excellent quality have washed numerous times”
“As advertised”
What buyers complain about
“These are not as thick as I thought they would be returned”
“Cheap quality”
“they are way darker”
“Its way too narrow”
“Ripped on initial wash”
“Not very absorbent”
“Cheap material”
“Full of lint”
“They were not cheap”
“Not as described”