beach towel
Launch it80/100beach towel clears our launch bar: a $10.8M/yr market growing +207.0% with returns at 2.3%.
Market/yr
$10.8M
Growth (1y)
+207.0%
Products
76
Brands
35
was 34 a year ago
Sellers
44
Price range
$6.41–$65.91
Returns
2.3%
Rating
4.3★
Launch it
Scored 80/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +207.0% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: May, Jun, Jul · busiest ÷ quietest = 7.4×
Competition
- Utopia Towels13%
- LANE LINEN12%
- Genovega11%
- BEN KAUFMAN SALES CO10%
- Antfuny9%
- BAY LAUREL6%
- Other (29 brands)40%
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen. 35 brands and 44 sellers compete here.
Brands
35 rising
was 34 a year ago
Sellers
44
Top 5 brand share
54%
Product shelf
All 76 tracked products in this niche.
Utopia Towels Pack of 4 Cabana Beach Towels Oversized 30 x 60 Inches Cotton Beach Towel Set Smooth Ring Spun Texture for Pool and Swim Days Modern Striped Design Bath Towels
Utopia Towels
$34.284.2★14,656 reviews
Antfuny Turkish Beach Towels Vacation Essentials Quick Dry Sand Free Oversized Bath Pool Swim Towel Extra Large XL Blanket Adult Travel Cruise Accessories Must Haves Clearance Stuff Necessities
Antfuny
$9.394.6★3,279 reviews
BAY LAUREL Turkish Beach Towel with Travel Bag 39 x 71 Quick Dry Sand Free Lightweight Large Oversized Towels Light
BAY LAUREL
$14.904.6★8,441 reviews
Kaufman - Soft Oversized Beach Towels in Bulk | 29 x 58 Velour Striped Towel | Absorbent Quick-Drying | 100% Cotton Thick Towels (4 Pack)
BEN KAUFMAN SALES CO
$42.054.5★10,028 reviews
Utopia Towels Pack of 4 Cabana Beach Towels Oversized 30 x 60 Inches Cotton Beach Towel Set Smooth Ring Spun Texture for Pool and Swim Days Modern Striped Design Bath Towels
Utopia Towels
$33.594.2★14,656 reviews
Genovega 6 Packs Oversized Turkish Beach Towels Set Bulk 74x38 Extra Large Quick Dry Sand Free Light Swim Bath Camping Pool Towel Travel Blanket Essentials Cruise Accessories Adult Vacation Stuff
Genovega
$42.184.3★744 reviews
TwoYek Microfiber Sand Free Beach Towel Thin Quick Dry Super Absorbent Oversized Large Lightweight Towels for Travel Sports Pool Swimming Bath Camping Yoga Girls Women Adults
TwoYek
$8.534.3★8,755 reviews
Thin Lightweight Microfiber Beach Towel Sand Free Quick Dry Absorbent Compact Towels for Swimming Pool Camping Beach Accessories Large Easy Pack Travel Things for Vacation Essentials Adult Gift
Widdonen
$9.344.3★3,191 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Fits nicely in beach bag for excursions”
“Soft to the touch”
“Beautiful color”
“Very affordable”
“Dries Fast”
“Great lightweight”
“They absorb well”
“As advertised”
“Washed well, durable and absorbent”
What buyers complain about
“Not as thick as I had hoped”
“Such low quality”
“Not at all absorbent”
“Very thin material”
“I was surprised that one was a bit shorter than the other”
“Color bleeds in the wash”
“Already falling apart”
“dull colors”
“Should be cheaper”
“FALSE ADVERTISEMENT”
Top return reasons
- Thin24%
- Material Quality20%
- Quality-Overall13%
- Size-Overall8%
- Color6%
- Advertised Vs Actual Product5%
- Thickness5%
- Value For Money4%
- Absorbency3%
- Hard Feel2%