bath towels
Launch it81/100bath towels clears our launch bar: a $25.2M/yr market growing +209.1% with returns at 1.8%.
Market/yr
$25.2M
Growth (1y)
+209.1%
Products
31
Brands
14
was 17 a year ago
Sellers
23
Price range
$12.32–$59.79
Returns
1.8%
Rating
4.3★
Launch it
Scored 81/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +209.1% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jul · busiest ÷ quietest = 1.5×
Competition
- Utopia Towels27%
- Tens Towels26%
- KAHAF COLLECTION9%
- Amazon Basics8%
- T & L Towel and Linen Mart6%
- GLAMBURG5%
- Other (8 brands)19%
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 23 sellers compete here.
Brands
14 falling
was 17 a year ago
Sellers
23
Top 5 brand share
76%
Product shelf
All 31 tracked products in this niche.
Tens Towels Pack of 4 Extra Large Bath Towels 30 x 60 Inches 100% Cotton Larger & Lighter Weight Quicker to Dry Super Soft and Absorbent Perfect for Bathroom Dark Grey
Tens Towels
$34.764.3★24,049 reviews
Towel and Linen Mart 100% Cotton 6 Pack Bath Towel Set Quick Dry Super Absorbent Light Weight Soft (27 x 54 Pack of 6) Beige White Grey Sky Blue SAGE Green Navy
T & L Towel and Linen Mart
$24.444.1★15,643 reviews
Utopia Towels 8 Piece Luxury Towel Set Majestic Plush Super Absorbent & Quicker-to-Dry Thick 100% Ring Spun Cotton Towels for Bathroom Spa & Hotel 2 Bath 2 Hand 4 Washcloths Grey
Utopia Towels
$28.864.4★74,481 reviews
Utopia Towels Jumbo Bath Sheet 2 Piece 600 GSM 35 by 70 Inches 100% Ring Spun Cotton Absorbent and Quick Dry Extra Large Bath Towel Grey
Utopia Towels
$28.524.4★56,250 reviews
Utopia Towels 6 Pack Premium Hand Towels Set 16 by 28 inches 100% Ring Spun Cotton Ultra Soft and Highly Absorbent 600GSM Towels for Bathroom Gym Shower Hotel and Spa Grey
Utopia Towels
$19.524.5★31,979 reviews
Amazon Basics 6-Piece Fade-Resistant 100% Cotton Towel Set for Bathroom Soft and Absorbent 2 Bath Towels 2 Hand Towels 2 Washcloths Gray
Amazon Basics
$18.794.4★26,849 reviews
KAHAF COLLECTION 6 Pack Bath Towels Set (27 x 54 Inches) 100% Ring Spun Cotton Lightweight Quick Dry Highly Absorbent Towels Multicolor (27x54) Inches
KAHAF COLLECTION
$27.433.6★9,282 reviews
GLAMBURG 100% Cotton 2 Pack Oversized Bath Towel Set 28x55 Inches Ultra Soft Highly Absorbant Compact Quickdry & Lightweight Large Bath Towels Ideal for Gym Travel Camp Pool - Black
GLAMBURG
$13.514.1★9,542 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfy and soft”
“Surprised by quality”
“Great Savings”
“Good water absorption”
“Color is accurate”
“Happy with this size”
“These towels are thick and soft”
“Washes well”
“As described”
“Nice and comfortable”
What buyers complain about
“Not very thick”
“Lower Quality”
“Could be more absorbent”
“Washing did not help”
“The size is not what I was hoping for at all”
“Alot of lint”
“already coming apart”
“Don't dry very well”
“A little pricey”
“Very deceiving”
Top return reasons
- Thin21%
- Quality-Overall15%
- Size-Overall13%
- Color10%
- Material Quality8%
- Advertised Vs Actual Product6%
- Thickness6%
- Value For Money3%
- Soft Feel3%
- Absorbency2%