bath mat towel
Skip it50/100a small market ($458K/yr) — bath mat towel doesn't clear our bar today.
Market/yr
$458K
Growth (1y)
+243.8%
Products
18
Brands
13
was 11 a year ago
Sellers
17
Price range
$8.06–$39.02
Returns
3.6%
Rating
4.4★
Skip it
Scored 50/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 98 weeks — +243.8% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.5×
Competition
- Amazon Basics42%
- Utopia Towels17%
- FEATHER & STITCH NEW YORK8%
- Pearl Linens7%
- KAHAF COLLECTION7%
- Madison Park4%
- Other (7 brands)15%
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 17 sellers compete here.
Brands
13 rising
was 11 a year ago
Sellers
17
Top 5 brand share
81%
![Feather & Stitch 2 Piece Towel Like Bath Mats (30x21 Inch) 100% Cotton Terry Bath Mats Bathroom Shower Floor Mats [NOT A Bathroom Rug] Soft Absorbent Washable Mats - Pool Blue](https://m.media-amazon.com/images/I/41svOE3gcRL.jpg)
Product shelf
All 18 tracked products in this niche.
Amazon Basics Non-Slip Cotton Bath Mat 100% Cotton Absorbent Machine Washable 31 L x 20 W Bright White
Amazon Basics
$8.634.4★18,539 reviews
Amazon Basics Premium 100% Cotton Absorbent Soft Bath Mat Machine Washable 684 GSM 20 x 30 White Hotel Spa Bathmats 6-Pack (Previously AmazonCommercial)
Amazon Basics
$30.324.4★18,539 reviews
Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat White 2 Pack
Utopia Towels
$19.414.6★22,674 reviews
Pearl Linens Pack of 6 100% Cotton Bath Mat Towels 20x30 inches Soft & Absorbent Floor Towels for Bathroom Not Bathroom Rugs After Shower Mat 687 GSM Machine Washable Airbnb Essentials White
Pearl Linens
$28.584.2★898 reviews
![KAHAF COLLECTION Bath Mat Floor Towel Set - Absorbent Cotton Hotel Spa Shower/Bathtub Mats [Not a Bathroom Rug] 22x34 Pack of 2](https://m.media-amazon.com/images/I/51WXJD5KFDL.jpg)
KAHAF COLLECTION Bath Mat Floor Towel Set - Absorbent Cotton Hotel Spa Shower/Bathtub Mats [Not a Bathroom Rug] 22x34 Pack of 2
KAHAF COLLECTION
$15.384.2★3,837 reviews
![Feather & Stitch 2 Piece Towel Like Bath Mats (30x21 Inch) 100% Cotton Terry Bath Mats Bathroom Shower Floor Mats [NOT A Bathroom Rug] Soft Absorbent Washable Mats - Grey](https://m.media-amazon.com/images/I/41M09KBb7+L.jpg)
Feather & Stitch 2 Piece Towel Like Bath Mats (30x21 Inch) 100% Cotton Terry Bath Mats Bathroom Shower Floor Mats [NOT A Bathroom Rug] Soft Absorbent Washable Mats - Grey
FEATHER & STITCH NEW YORK
$20.494.5★2,827 reviews
Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat Grey 2 Pack
Utopia Towels
$19.154.6★22,674 reviews
Madison Park Splendor Reversible 100% Cotton Tufted Bathroom Rug-3000 GSM Hotel Quality Luxurious Plush Medium Pile Bath Mat Absorbent Quick Dry Shower Room Dcor 21x34 White
Madison Park
$24.764.4★1,249 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality Bath Mat”
“They are soft and absorbent”
“Super thick”
“Good Purchase”
“Vibrant color”
“Very absorbent”
“Exactly what I needed”
“Nice fit”
“they hold up VERY well to constant washing”
“extremely comfortable”
What buyers complain about
“the size is not”
“Not as thick as expected”
“Cheaply made”
“The grip isnt there”
“I am upset about the price”
“Started falling apart quickly”
“Was I not supposed to wash it”
“This color is totally incorrect”
“Not as described”
“Doesn't adhere to the floor as much as it says”
Top return reasons
- Size-Overall41%
- Color13%
- Advertised Vs Actual Product7%
- Thin6%
- Quality-Overall6%
- Material Quality5%
- Thickness5%
- Grip3%
- Value For Money2%
- Stain Resistance1%