balloons
Launch itA $3.7M/yr market growing +6.8% this quarter with returns at 2.6% — clears our launch bar.
Market size
Incredible$3.7M$3.7M/yr · 8.0M searches
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 6% kills the launch gate
Price range
Okay$5.33–$21.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,533.73avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.27avg listing price — sweet spot $15–$100
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
36
Top-5 brand share
49%
Open market
46%
- Bezente20%
- Tamodan9%
- rubfac7%
- Mr. Pen7%
- Patimate5%
- KAWKALSH5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bezente Assorted Rainbow Latex Balloons 100 Pack 12 inch Round Helium Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations
Bezente$6.484.6★13,546 rev
Thickened balloons 120 PCS Balloons Assorted Colors Latex Balloons for Kids Birthday Party Exquisite Rainbow Balloon 12 Inches 12 Kinds of Rianbow Colorful Party Balloons Decorations.
Tamodan$9.614.4★4,516 rev
Mr. Pen- Balloons Assorted Colors 12 Inch 54 Pack
Mr. Pen$6.004.6★1,788 rev
RUBFAC Rainbow Balloons 120pcs Party Balloons for Birthday Baby Shower Graduation Anniversary Wedding Party Supplies Garland Arch Decoration 12 Inches Assorted Color
rubfac$7.314.6★21,786 rev
Patimate Balloons Assorted Colors 100 Pack 12 Inch Colorful Rainbow Round Bright Latex Balloons for Birthday Bridal Shower Baby Shower Anniversary Wedding Party Decorations Arch Garland
Patimate$5.834.6★287 rev
Newest
by launch datePatimate Balloons Assorted Colors 100 Pack 12 Inch Colorful Rainbow Round Bright Latex Balloons for Birthday Bridal Shower Baby Shower Anniversary Wedding Party Decorations Arch Garland
Patimate$5.83287 rev
LOLStar Rainbow Balloons 100 Pcs Assorted Colors Balloons 12 inch Latex Bright Color Balloon Bulk Perfect for Birthday Baby Shower Bridal Shower Engagement Wedding Pride Party Decorations
LOLStar$6.6596 rev
68Pcs Pink and Purple Balloons 12 Inch Metallic Purple Pink Latex Balloon Confetti ballons with Ribbons Party Balloons for Wedding Girls Birthday Baby Shower Decorations.
KUULBELA$8.052,670 rev
Navy Blue and Black Birthday Decorations for Men Blue Black White Balloons Happy Birthdays Balloon Banner Silver Confetti Balloons for Men Boy Girls Women Adults Birthday Party Decorations
BTZO$11.13601 rev
HILAVO Pastel Balloons 12 Inch Macaron Pink Blue Green Purple Yellow Pastel Rainbow Latex Balloon with Colorful Confetti Party Balloons for Easter Birthday Baby Shower Bridal Wedding Party Decoration
HILAVO$9.34964 rev
Trending
90-day click momentum
IDAODAN Electric Balloon Pump Portable Electric Balloon Blower Machine Inflator Air Pump for Party Decorations
ID IDAODAN$14.724.4★
Navy Blue and Black Birthday Decorations for Men Blue Black White Balloons Happy Birthdays Balloon Banner Silver Confetti Balloons for Men Boy Girls Women Adults Birthday Party Decorations
BTZO$11.134.4★
Patimate Balloons Assorted Colors 100 Pack 12 Inch Colorful Rainbow Round Bright Latex Balloons for Birthday Bridal Shower Baby Shower Anniversary Wedding Party Decorations Arch Garland
Patimate$5.834.6★
60pcs Gold and White Balloons 12inch White and Gold Balloons with Metallic Gold Confetti Balloons for Graduation Wedding Engagement Birthday Party Decorations
awenztech$6.024.7★
LOLStar Rainbow Balloons 100 Pcs Assorted Colors Balloons 12 inch Latex Bright Color Balloon Bulk Perfect for Birthday Baby Shower Bridal Shower Engagement Wedding Pride Party Decorations
LOLStar$6.654.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is solid”
“Beautiful colors”
“Great deal”
“As advertised”
“They inflate easily”
“Durable & great quality”
“Easy To Use”
“Good size”
“The balloons are strong”
“These seems to do great for the install”
What buyers complain about
“Extremely low quality”
“Wont Stay Inflated”
“Colors are kind of off”
“the cord was too short”
“BREAKS EASILY”
“Overheats easily”
“smelled like it was burning”
“Did not work”
“not worth the money or time”
“False advertising”