balloon sizer
Worth a lookShows beatable incumbent ratings (4.3★), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$264K$264K/yr · 461K searches
Review moat
Okay2,204.72avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.32–$21.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.6%return rate — above 6% kills the launch gate
Avg price
Okay$10.02avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
14
Top-5 brand share
87%
Open market
7%
- Auihiay30%
- Worown25%
- Pllieay17%
- Muchfun8%
- Toosci7%
- FIREBOOMOON6%
- Open — no brand owns it (5 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Auihiay 2-10 Inch Collapsible Plastic Balloon Sizer Box Cube Balloon Size Measurement Tool for BalloonDecorations BalloonArches BalloonColumns
Auihiay$7.994.3★5,884 rev
Worown 11 Holes Collapsible Black Plastic Balloon Sizer Box Balloons Sizer Cube Balloons Size Measurement Tools for Balloon Decorations Arches (2-10 Inch)
Worown$7.454.1★2,793 rev
Auihiay 2-10 Inch Collapsible Wood Balloon Sizer Box Cube Balloon Size Measurement Tool for BalloonDecorations BalloonArches BalloonColumns (9 Holes)
Auihiay$14.024.6★2,019 rev
9 Sizes Balloon Szier Cube Box 4-12 Collapsible Balloon Measurement Tool
Muchfun$9.904.5★3,777 rev
Pllieay 2-10 Inch Balloon Sizer Collapsible Plastic Balloon Sizer Cube Box for Balloon Decoration Balloon Arches Balloon Columns
Pllieay$7.664.4★3,838 rev
Newest
by launch date
Worown 13 Holes Collapsible Balloon Sizer Cube Box (PET + Kraft Board) 1-10 Inch Balloons Measurement Tool White for Birthday Party and Wedding Balloons Arch & Column
Worown$7.9713 rev
11 Holes Plastic Balloon Sizer Cube Box Collapsible 2-10 Inch Balloon Sizer Cube Boxs Size Measurement Tools for Balloons Decorations Arches
Fampery$6.4619 rev
Balloon Sizer Cube Box 2-10 Inch Transparent Balloons Measurement Tool for Arches Columns Party Decoration Accessories
lasuroa$6.3216 rev
2-10 Inch 11 Holes Balloon Sizer Cube Box Plastic Balloon Sizer Box Cube Balloons Size Measurement Tool for Party Balloons Decorations BalloonColumns BalloonArches White
Psyqtsuary$6.5877 rev
13 Sizes Balloon Sizer Cube Box (2-12 Inch) Collapsible Balloon Measurement Tool for Party Arch Decorations & Columns
Toosci$9.78323 rev
Trending
90-day click momentum11 Holes Plastic Balloon Sizer Cube Box Collapsible 2-10 Inch Balloon Sizer Cube Boxs Size Measurement Tools for Balloons Decorations Arches
Fampery$6.463.8★
Pllieay 14 Holes Balloon Sizer Box Cube Yellow Plastic Balloon Measurement Box Collapsible Balloon Sizer Tool with Instructions for Balloon Decoration Balloon Arch Balloon Columns 1-10 Inch
Pllieay$8.694.4★
Balloon Sizer Cube Box 2-10 Inch Transparent Balloons Measurement Tool for Arches Columns Party Decoration Accessories
lasuroa$6.323.3★
13 Sizes Balloon Sizer Cube Box (2-12 Inch) Collapsible Balloon Measurement Tool for Party Arch Decorations & Columns
Toosci$9.784.2★
Pllieay 14 Holes Balloon Sizer Box Cube Blue Plastic Balloon Measurement Box Collapsible Balloon Sizer Tool with Instructions for Balloon Decoration Balloon Arch Balloon Columns 1-10 Inch
Pllieay$8.814.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.9% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Long term use based on the quality”
“I love all the different sizes”
“Easy to Use”
“It is what I needed”
“Easy to assemble”
“This is very sturdy”
“Great for the price”
“Durable and Easy to use”
“But once I put it together I realized that the material was sturdy enough for what I needed the box to do for me”
“easy to storaged”
What buyers complain about
“Extremely flimsy”
“very flimsy, I wasnt able to put it assemble”
“Poor quality”
“Cheap material”
“Warped after one use”
“I didn't think it was worth the extra dollars”
“Measuring size is too large”
“the drawing/pic of it is a little misleading”
“It doesnt even stay together”
“I thought this was thicker material”