baby bath mat
Worth a look56/100baby bath mat shows low returns (2.3%), but a small market ($565K/yr) keeps it on the watch list.
Market/yr
$565K
Growth (1y)
+188.6%
Products
33
Brands
21
was 20 a year ago
Sellers
30
Price range
$9.47–$38.23
Returns
2.3%
Rating
4.4★
Worth a look
Scored 56/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +188.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.2×
Competition
- Homerella18%
- Munchkin15%
- XIYUNTE12%
- Secopad12%
- Sheepping8%
- UNEEDE7%
- Other (15 brands)27%
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them. 21 brands and 30 sellers compete here.
Brands
21 rising
was 20 a year ago
Sellers
30
Top 5 brand share
65%
Product shelf
All 33 tracked products in this niche.
Munchkin Soft Spot Baby Bath Mat for Tub Cushioned Bathtub Mat for Toddlers and Kids 36x17 Grey
Munchkin
$16.874.3★6,570 reviews
XIYUNTE Baby Bath Mat for Tub Non Slip Kids Bath Mat - 40x16 Extra Long Cartoon Bathtub Mat Non Slip Kids Shower Mat Eco-Friendly Toddler Bath Mats with Suction Cups Machine Washable Sea Turtle
XIYUNTE
$15.554.4★2,589 reviews
Bath Tub Mat Non Slip Anti Mold for Kids BPA Free INCL Hooks - homerella Ocean Sea Animals 40x16 Baby Bath Mat Non Slip 200 Suction Cups Non Toxic Machine Washable Toddler Bath Mat EU Certified
Homerella
$23.924.4★4,718 reviews
Upgrade Baby Bath Mat Non Slip Extra Long Bathtub Mat for Kids 40 X 16 Inch - Eco Friendly Bath Tub Mat with 200 Big Suction Cups Machine Washable Shower Mat Blue
Sheepping
$12.384.3★16,200 reviews
UNEEDE Kids Bathtub Mat Non Slip Shower Mat for Toddlers Washable Anti Slip Tub Surface Soft Rubber Mat for Bathtub Shower Waterproof Bathtub Essentials for ChildrenNot for Textured Surfaces
UNEEDE
$18.394.4★760 reviews
Secopad Bath Mat for Tub Non Slip Machine Washable Anti-Slip Cartoon Baby Bathtub Shower Mat with Drain Holes and Suction Cups for Toddler & Kids 27.5 Inch x 15 Inch-Rectangular Pink Octopus
Secopad
$9.914.4★975 reviews
Skip Hop Non-Slip Baby Bath Mat Moby Grey
Skip Hop
$12.414.4★3,665 reviews
Bathtub Mat Non Slip Anti Mold for Kids 40x16 - homerella Bath Mat for Tub BPA Free Incl. 2 Hooks Washable Shower Mat Non Slip Anti Mold Shower Mats for Inside Shower EU Certified
Homerella
$23.544.4★4,718 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent grip”
“Good Quality Tub Mat”
“Fits tub well”
“As described”
“Good Price”
“Colors were beautiful”
“It cleans easily”
“Works very well”
“the suction works really well”
“Sticks really good”
What buyers complain about
“Did not stick”
“No Suction”
“No Grip”
“Chemical smell”
“Really big”
“Impossible to get fully clean”
“Color is off”
“Does not work properly”
“Very poor mat”
“not worth the price”
Top return reasons
- Adhesion/Stickiness24%
- Suction20%
- Size-Overall18%
- Grip5%
- Color5%
- Advertised Vs Actual Product4%
- Functionality-Overall3%
- Smell3%
- Wet Cleaning2%
- Value For Money2%