anniversary decorations
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Price range
Good$4.83–$35.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$524K$524K/yr · 1.2M searches
Avg price
Good$12.90avg listing price — sweet spot $15–$100
Review moat
Okay1,828.31avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 6% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
62
Top-5 brand share
36%
Open market
59%
- Peledic14%
- Adeyoo6%
- KatchOn6%
- CboDeco5%
- BEISHIDA5%
- SerpizePaty4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 67 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Peledic Happy Anniversary Light Up Letters Include Light up Letters with Tea Lights Candles Latex Balloons Aluminum Balloons and Rose Petals Anniversary and Valentines Day Decorations for Women
Peledic$24.854.8★506 rev
Peledic Happy Anniversary Decorations Light up Letters Sign with Rose Petals Round Pearlescent Balloon Aluminum Balloons Light LED Neon Table Decor for Valentines Day Wedding Romantic Party
Peledic$35.704.6★78 rev
Happy Anniversary Decorations Red Heart Balloons Happy Anniversary Banner Heart Hanging String Rose Petals Romantic Decor for Wedding Valentines Day
CboDeco$19.644.6★542 rev
BEISHIDA Glitter Red Happy Anniversary Banner Pre-Strung Happy Anniversary Banner NO DIY - Happy Anniversary Garland Happy Anniversary Sign for Anniversary Wedding Valentines Day Party Decorations
BEISHIDA$6.104.4★268 rev
Adeyoo Anniversary Balloons Decorations Happy Anniversary Banner Red Heart Shaped Balloons Large Love Balloon Rose Petals Latex Balloon for Romantic Nigh Valentines Day Party Supplies
Adeyoo$16.754.5★141 rev
Newest
by launch date
Happy Anniversary Balloons Kit Red Gold Balloon with Heart Shaped Love Foil Balloons and 1000 Pieces Rose Petals for Anniversary Valentines Day Proposals Decorations
IZEO$19.1032 rev
BEISHIDA Glitter Black Red Happy Anniversary Banner Pre-Strung Glitter Happy Anniversary Banner Anniversary Party Garland Sign for Wedding Engagement Party Decorations & Decor(NO DIY)
BEISHIDA$5.446 rev
36in I Love You for Her/Him Balloons 1126pcs Happy Anniversary Decorations with Red Heart Confetti Balloons Rose Petals Heart Hanging for Valentines Anniversary Day Wedding Romantic Special Night
KaelidThrum$16.1640 rev
CboDeco Happy Anniversary Decorations Kit with Balloons Happy Anniversary Banner Red Heart Balloon Photo Banner Rose Petals Valentines Balloons for Wedding Valentines Day
CboDeco$14.6619 rev
SerpizePaty Pre-Strung Wedding Anniversary Decorations Romantic Gold Glitter Happy Anniversary Banner Couples Shower Decorations for Happy Wedding Reception Day Bridal Shower Party
SerpizePaty$6.4442 rev
Trending
90-day click momentumBEISHIDA Glitter Black Red Happy Anniversary Banner Pre-Strung Glitter Happy Anniversary Banner Anniversary Party Garland Sign for Wedding Engagement Party Decorations & Decor(NO DIY)
BEISHIDA$5.444.8★
36in I Love You for Her/Him Balloons 1126pcs Happy Anniversary Decorations with Red Heart Confetti Balloons Rose Petals Heart Hanging for Valentines Anniversary Day Wedding Romantic Special Night
KaelidThrum$16.164.9★
Happy Anniversary Balloons Kit Red Gold Balloon with Heart Shaped Love Foil Balloons and 1000 Pieces Rose Petals for Anniversary Valentines Day Proposals Decorations
IZEO$19.104.2★
SerpizePaty Pre-Strung Wedding Anniversary Decorations Romantic Gold Glitter Happy Anniversary Banner Couples Shower Decorations for Happy Wedding Reception Day Bridal Shower Party
SerpizePaty$6.444.6★
Adeyoo Happy Anniversary Decorations Gold and White Romantic Balloons Set with Love & Heart Foil Balloons Happy Anniversary Balloons Banner and Silk Rose Petals for Valentines Day & Sweetest Day
Adeyoo$14.684.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Well made and affordable”
“Great value for the money”
“as advertised”
“Great lights”
“the color is accurate”
“Great Gift”
“the appearance is good”
“Easy to use”
“Easy to put together”
“They are extremely durable”
What buyers complain about
“Your quality was cheap”
“Deflated”
“Bigger than I thought it would be”
“Very Time-Consuming to Assemble”
“Broke in first use”
“Flimsy”
“Cheap product and not worth the cost”
“Misleading”
“It was not easy”
“Extremely hard to open to replace batteries”