adult coloring book bulk
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$22.60avg listing price — sweet spot $15–$100
Review moat
Great196.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.95–$45.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$22K$22K/yr · 30K searches
Competition
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
12
Top-5 brand share
89%
Open market
8%
- Sinload42%
- Liliful29%
- Pasimy8%
- gisgfim6%
- ZICOTO4%
- Zealor3%
- Open — no brand owns it (4 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sinload 72 Pcs Mindful Coloring Book Bulk for Adults DIY Art Coloring for Adult Stress Relief Drawing Book with Flower for Party Favors Goodie Bag Filler Gifts
Sinload$29.924.4★151 rev
Sinload 72 Pcs Motivation Coloring Book Bulk for Adult DIY Coloring Book for Drawing with Flower Motivational Words for Stress Relief Party Favors Goodie Bag Filler
Sinload$27.824.4★151 rev
Liliful 144 Pcs Motivational Sayings Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Inspiring Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts
Liliful$39.654.4★178 rev
Liliful 24 Pcs Mindful Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Relaxing Mindfulness Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts
Liliful$19.714.4★178 rev
Pasimy 24 Pcs Animals Coloring Books DIY Mandala Ocean Jungle Animal Coloring Book Mini Holiday Activity Supplies for Kids Adult Party Favors Gift Bags Filler Classroom Activity
Pasimy$14.584.4★128 rev
Newest
by launch date
5PCS Coloring Book for Adults Relaxation Arts and Crafts Coloring Gifts for Women 160 Simple and Cute Patterns Include Comfy & Dream & Relief & Colorful & Comfort
apolyone$22.5045 rev
Zealor 72PCS Adult Mini Mandala Coloring Book for Teens Kid Little Mandala Activity Books Bulk Coloring Pages Booklet Relaxation Stocking Stuffer for Operation Christmas Child Boxes Gift Goodie Bag
Zealor$28.093 rev
Zealor 36PCS Adult Mini Mandala Coloring Book for Teens Kid Little Mandala Activity Books Bulk Coloring Pages Booklet Relaxation Stocking Stuffer for Operation Christmas Child Boxes Gift Goodie Bag
Zealor$19.9112 rev
Liliful 24 Pcs Motivational Sayings Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Inspiring Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts
Liliful$23.62178 rev
Liliful 24 Pcs Mindfulness Geometric Theme Coloring Book Bulk Intricate Pattern & Mandala Coloring Books for Stress Relief Ideal for Adult Relaxation Gift Fillers & Self-Care Activities
Liliful$21.24178 rev
Trending
90-day click momentumLiliful 24 Pcs Motivational Sayings Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Inspiring Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts
Liliful$23.624.4★
5PCS Coloring Book for Adults Relaxation Arts and Crafts Coloring Gifts for Women 160 Simple and Cute Patterns Include Comfy & Dream & Relief & Colorful & Comfort
apolyone$22.503.8★
Liliful 24 Pcs Mindfulness Geometric Theme Coloring Book Bulk Intricate Pattern & Mandala Coloring Books for Stress Relief Ideal for Adult Relaxation Gift Fillers & Self-Care Activities
Liliful$21.244.4★
Liliful 144 Pcs Mindful Coloring Book Bulk DIY Art Stress Relief Drawing Book with Mindfulness Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts
Liliful$45.824.4★
YEGEER 528 Count Colored Pencils Bulk 12 Assorted Colors 44 Packs Pre-sharpened Coloring Pencils Set for Kids and Adult Teachers Essential Classroom Prizes Back to School Supplies (528)
YEGEER$36.644.7★
Demand
Weekly Amazon search volume, last 30 weeks — +3.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These are cute and colorful”
“Good quality set”
“Great value”
“Christmas gift”
“The designs are attractive”
“Compact size – easy to slip into goodie bags or gift baskets”
“Fun”
“they're well-printed”
“Easy to use”
“which makes them feel durable”
What buyers complain about
“Too small for crayons”
“color doesnt show up”
“It would be very hard to do that on such a tiny page”
“I was not super impressed with these coloring books”
“Not super thick”
“Not interesting subjects”
“Also very flimsy”
“The quality is not quite on the same level as those”
“This is not worth the money at all”
“Both books have a lot of wasted space”