zum
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Price range
Great$11.39–$44.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.04avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Good$802K$802K/yr · 589K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,761.82avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
104
Top-5 brand share
100%
Open market
0%
- Zum65%
- Indigo Wild33%
- Zum Speed2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz
Zum$21.874.6★13,128 rev
Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Frankincense & Myrrh Scent - 4 fl oz (2 Pack)
Indigo Wild$22.584.7★4,062 rev
Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Frankincense & Myrrh Scent - 4 fl oz
Zum$12.534.5★4,199 rev
Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Sea Salt Scent - 4 fl oz (2 Pack)
Indigo Wild$22.554.6★1,352 rev
Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)
Zum$19.374.5★114 rev
Newest
by launch dateZum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)
Zum$19.37114 rev
Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh
Zum$21.85415 rev
Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz
Zum$21.8713,128 rev
Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)
Zum$38.6913,128 rev
Zum Indigo Wild Home Essentials - Laundry Soap (64 oz) - Liquid Hand Soap (12 fl oz) - Room Spray Air Freshener (4 fl oz) - Goat Milk Soap Bar (3 oz) - Frankincense & Myrrh Scent
Zum$44.54255 rev
Trending
90-day click momentum
Zum Speed Lancer Shirt Lancer EVO 6th gen Lancer t-Shirt 10th Gen Lancer Shirt Fast Furious EVO Tuner car Shirt Black
Zum Speed$24.265.0★
Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)
Zum$38.694.6★
Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)
Zum$19.374.5★
Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Frankincense & Myrrh Scent - 4 fl oz
Zum$12.534.5★
Zum Indigo Wild Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Sea Salt Scent - 4 fl oz
Zum$12.424.5★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +6.4% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Excellent product”
“Great clean”
“soft”
“I like the product it gives you a natural clean feeling”
“Worth the the money”
“Clean ingredients”
“Performance-wise, it genuinely holds its own”
“washes clothes good”
“Moisturizing and Smells Great”
What buyers complain about
“I dont like the smell”
“it arrived leaking and open”
“Waste of Money”
“Didn't clean my clothes”
“Nothing like the liquid”
“Leaves Detergent Stains”
“A bottle lasts just less than a week in my house”
“bought this believing those claims”
“can cause hives 🥲 they didnt do it right away”
“I was just disappointed with the texture”