zma
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.03avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 553K searches
Price range
Great$9.96–$37.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,072.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
34
Top-5 brand share
79%
Open market
14%
- Optimum Nutrition20%
- Nutricost20%
- NOW Foods16%
- Primaforce14%
- SNAC9%
- Double Wood Supplements7%
- Open — no brand owns it (5 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutricost ZMA 180 Capsules - Non-GMO and Gluten Free ZMA Supplement
Nutricost$24.514.7★1,340 rev
Optimum Nutrition Muscle Recovery and Endurance Supplement for Men and Women Zinc and Magnesium Supplement 180 Count
Optimum Nutrition$34.774.6★12,623 rev
Primaforce ZMA Dietary Supplement 180 Capsules
Primaforce$22.634.6★1,704 rev
NOW Foods Sports Nutrition ZMA (Zinc Magnesium and Vitamin B-6) Enhanced Absorption Sports Recovery* 180 Capsules
NOW Foods$24.524.6★2,834 rev
ZMA Supplement for Men and Women (Over 100% Daily Value of Zinc Magnesium Aspartate Vitamin B6) 501mg 90 Capsules for Restfulness and Active Lifestyle Support by Double Wood Supplements
Double Wood Supplements$9.964.6★121 rev
Newest
by launch dateZMA Supplement for Men and Women (Over 100% Daily Value of Zinc Magnesium Aspartate Vitamin B6) 501mg 90 Capsules for Restfulness and Active Lifestyle Support by Double Wood Supplements
Double Wood Supplements$9.96121 rev
NutraBio ZMA Supplements for Men & Women- Zinc Magnesium Supplements to Support Hormone Levels -Sleep- Muscle Recovery-Immune Health 90 Count
NutraBio$22.02676 rev
EVL Post Workout Recovery Supplement - Magnesium and Zinc - ZMatrix Zinc Magnesium Aspartate Muscle Recovery Supplement for Sleep Support and Muscle Health
Evlution$26.151,961 rev
SNAC ZMA The Original Sleep Recovery Supplement - 90 Capsules Pack of 2
SNAC$26.411,997 rev
Nutricost ZMA 180 Capsules - Non-GMO and Gluten Free ZMA Supplement
Nutricost$24.511,340 rev
Trending
90-day click momentumZMA Supplement for Men and Women (Over 100% Daily Value of Zinc Magnesium Aspartate Vitamin B6) 501mg 90 Capsules for Restfulness and Active Lifestyle Support by Double Wood Supplements
Double Wood Supplements$9.964.6★
Optimum Nutrition Muscle Recovery and Endurance Supplement for Men and Women Zinc and Magnesium Supplement 90 Count
Optimum Nutrition$22.474.6★
Primaforce ZMA Dietary Supplement 180 Capsules
Primaforce$22.634.6★
NOW Foods Sports Nutrition ZMA (Zinc Magnesium and Vitamin B-6) Enhanced Absorption Sports Recovery* 90 Capsules
NOW Foods$16.684.5★
Nutricost ZMA 180 Capsules - Non-GMO and Gluten Free ZMA Supplement
Nutricost$24.514.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helps with sleep”
“Great quality supplement”
“As advertised”
“Price is good too”
“this one is by far the best and most effective”
“The supplement worked well”
“Helps with muscle recovery and sleep”
“Effective”
“Best magnesium/zinc supplement Ive used”
“I see how it makes me feel I see if I notice any changes energy etc”
What buyers complain about
“doesnt help sleep”
“After a week, every day following ZMA supplementation has left me feeling extremely tired, sluggish, groggy, and lethargic”
“I suppose if you are severely missing any of the 3 ingredients it could help some”
“I'm wary about supplements”
“Efficacy may vary”
“Wrong packaging and charge”
“Would love more if the dosage was two capsules instead of three”
“Also I have experienced strange dreams from the magnesium”
“Wrong graphic for the product image”
“hard to swallow”