zinc lozenges
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 637K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.61avg listing price — sweet spot $15–$100
Price range
Good$4.83–$26.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,968.73avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
674
Top-5 brand share
81%
Open market
16%
- Cold-Eeze38%
- Life Extension17%
- Nature's Way12%
- Zicam8%
- 365 by Whole Foods Market6%
- Quantum3%
- Open — no brand owns it (10 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cold-EEZE Sugar-Free Natural Wild Cherry Zinc Lozenges Homeopathic Cold Remedy Shortens the Common Cold Sore Throat Cough Congestion & Post Nasal Drip 25 Ct
Cold-Eeze$10.284.6★2,108 rev
Cold-EEZE Natural Cherry Zinc Lozenges Homeopathic Cold Remedy Reduces Duration of the Common Cold Sore Throat Cough Congestion and Post Nasal Drip 25 Count
Cold-Eeze$8.154.7★2,391 rev
Life Extension Zinc Lozenges Citrus-Orange Flavor for Healthy Protein Synthesis & Immune Health - Inflammation Management Supplement - Gluten-Free Non-GMO 60 Vegetarian Lozenges
Life Extension$6.264.6★1,334 rev
Life Extension Enhanced Zinc Lozenges zinc Acetate Optimal Immune Support Strong Immune Response Ionic zinc Non-GMO Gluten-Free Vegetarian 30 lozenges
Life Extension$9.264.2★1,362 rev
Natures Way Zinc Lozenges with Vitamin C & Echinacea Zinc Supplements for Men and Women Convenient Lozenge Supports Immune Health and Function* Vegan Wild Berry Flavored 60 Count
Nature's Way$4.834.6★7,283 rev
Newest
by launch date
Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.703,281 rev
Cold-Eeze Natural Cherry Zinc Lozenges Homeopathic Cold Remedy Reduces Duration of the Common Cold by 42% Sore Throat Cough Congestion and Post Nasal Drip Cough Drops 25 Count Pack of 2
Cold-Eeze$19.5161 rev
Cold-Eeze Plus Defense Natural Citrus with Elderberry Zinc Lozenges Homeopathic Cold Remedy Shortens Common Cold Symptoms by 42% Immune Health Sambucus Nigra Echinacea Rose Hips 25 Ct 2 Pack
Cold-Eeze$17.3176 rev
ZAND Immunity Elderberry Zinc Throat Lozenges 2-Pack - Good-for-You Dry Mouth Lozenges Immune Support Supplement with Elderberry Zinc 5mg - Soothe a Dry Throat Natural Flavor Gluten Free 50ct ea
ZAND$19.9141 rev
ZAND Immunity Lemon Zinc Throat Lozenges 2 Pack - Good-for-You Dry Mouth Lozenges Immune Support Supplement w/Zinc 5mg Eucalyptus Mullein Soothe a Dry Throat Natural Flavor Gluten Free 50ct ea
ZAND$19.5327 rev
Trending
90-day click momentumBeekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.704.5★
Pure Encapsulations Zinc Chewables | Supplement for Immune System Support Growth and Development and Wound Healing* | 100 Chewable Tablets | Natural Orange Flavor
Pure Encapsulations$20.374.8★
ZAND Immunity Elderberry Zinc Throat Lozenges 2-Pack - Good-for-You Dry Mouth Lozenges Immune Support Supplement with Elderberry Zinc 5mg - Soothe a Dry Throat Natural Flavor Gluten Free 50ct ea
ZAND$19.914.6★
Life Extension Enhanced Zinc Lozenges zinc Acetate Optimal Immune Support Strong Immune Response Ionic zinc Non-GMO Gluten-Free Vegetarian 30 lozenges
Life Extension$9.264.2★
Seeking Health Zinc Lozenge- A Gentle Tasty Way to Support Healthy zinc Levels- 60 Lozenge
Seeking Health$18.354.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“great for colds”
“Good taste”
“Great Caugh drops”
“Soothes cough”
“Works well”
“Great value”
“Excellent flavor”
“As advertised”
“Convenient for travel and on-the-go use”
“Excellent immune support lozenge”
What buyers complain about
“Metallic taste”
“Not worth it”
“it didnt stop my cough as much as I had hoped”
“It didn't seem to help”
“There is no zinc in this product”
“I felt like it dried my mouth out”
“takes a long time to dissolve. a good thing”
“Has an awful flavor”
“Just a little tricky getting wrapper off”
“Are you getting a cold”