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71

zeolite

Launch it

A $2.2M/yr market growing +4.8% this quarter with returns at 0.0% — clears our launch bar.

Market size 95Growth 31Conversion 59Competition 70Returns 100Price range 85Avg price 95Brand share 84Review moat 74Quality gap 50

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Market size

Incredible$2.2M

$2.2M/yr · 1.5M searches

Avg price

Incredible$28.17

avg listing price — sweet spot $15–$100

Price range

Great$8.96–$58.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Review moat

Good548.55

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.8%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 rising

Sellers

40

Top-5 brand share

51%

Open market

43%

  • RHYTHE ROLIXIAN13%
  • Resciency13%
  • Zeo Health10%
  • Etta Vita8%
  • Plus+Ultra7%
  • Menkru6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$88K8%$176K12%$264K16%$352K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.
45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Great quality at affordable prices”

Taste-Overall11%

“It tastes amazing”

Detoxification7%

“Good detox”

Ease Of Use5%

“Easy to Use”

Regulates Digestion5%

“I have noticed no issues with digestion”

Ingredients-Overall4%

“Clean ingredients”

Efficiency4%

“Effective,”

Advertised Vs Actual Product4%

“Just as advertised”

Vitamin4%

“Good vitamin”

Value For Money3%

“Worth it”

What buyers complain about

Taste-Overall6%

“Dont care for the taste”

Functionality-Overall5%

“Didnt see where it was very effective”

Side Effects5%

“As side effect**”

Ingredients-Overall5%

“The ingredients are insufficient to meet the threshold required for effectiveness”

Smell4%

“smelled completely different”

Advertised Vs Actual Product4%

“VERY misleading”

Dosage4%

“The directions are not clear about when to take the drops”

Allergies3%

“Allergic Reaction”

Regulates Digestion3%

“parasites in your digestive tract”

Value For Money3%

“Not worth it”

Top return reasons

Size-Overall26%
Value For Money13%
Joint Pain9%
Advertised Vs Actual Product7%
Compatibility-Overall4%
Dosage4%
Fever Relief4%
Leak-Proof4%
Side Effects4%
Functionality-Overall4%