young living frankincense essential oil
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Great$61.97avg listing price — sweet spot $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Market size
Good$312K$312K/yr · 72K searches
Price range
Okay$10.19–$186.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,450.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
22
Top-5 brand share
96%
Open market
2%
- doTERRA57%
- Young Living29%
- Majestic Pure4%
- US Organic3%
- REVIVEEO3%
- Edens Garden2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
doTERRA Frankincense Essential Oil 15 ml
doTERRA$96.734.7★1,466 rev
Young Living Frankincense Essential Oil | 5 ml | Seed to Seal Premium Oil for Diffuser Aromatherapy & Skin Care | Grounding Calming Aroma | Travel-Friendly Bottle for Daily Self-Care
Young Living$49.624.6★991 rev
doTERRA - Frankincense Touch Essential Oil - 10 mL Roll On
doTERRA$69.014.7★329 rev
doTERRA Essential Oil - Frankincense Touch Roll-On 10 ml
doTERRA$69.064.7★80 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Frankincense Essential Oil Frankincense Oil 4 Fl Oz
Majestic Pure$12.854.4★19,039 rev
Newest
by launch date
doTERRA Frankincense Boswellic Acid Complex
doTERRA$63.8034 rev
Frankincense Boswellia Carterii 10mL Essential Oil by Revive Essential Oils -100% Pure Therapeutic Grade Diffusion Massage Aromatherapy Skin & Hair Care Cruelty Free Unrefined with No Fillers
REVIVEEO$17.50906 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Frankincense Essential Oil Frankincense Oil 4 Fl Oz
Majestic Pure$12.8519,039 rev
Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$10.1916,331 rev
Young Living Frankincense Essential Oil | 15 ml | Seed to Seal Premium Oil for Diffuser Aromatherapy & Skin Care | Grounding Calming Aroma | Travel-Friendly Bottle for Daily Self-Care
Young Living$123.21168 rev
Trending
90-day click momentum
Edens Garden Frankincense- Carterii Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Face Candle Hair 10 ml (.33 fl oz)
Edens Garden$21.084.7★
doTERRA Frankincense Essential Oil 15 ml (2 Pack)
doTERRA$186.914.7★
Young Living Frankincense Essential Oil | 5 ml | Seed to Seal Premium Oil for Diffuser Aromatherapy & Skin Care | Grounding Calming Aroma | Travel-Friendly Bottle for Daily Self-Care
Young Living$49.624.6★
Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$10.194.6★
Young Living Sacred Frankincense Essential Oil 5ml | Pure Boswellia Sacra Resin Oil | Aromatherapy for Meditation & Diffuser Use | Calming Woodsy Aroma
Young Living$72.194.7★
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — -24.4% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is pleasing”
“When you're trying to find a balance between affordable and high quality, this is exactly where you want to be”
“Good price”
“As advertised”
“Effective”
“Helps my joints”
“Great oil for a great price”
“easy to use”
“Nice size”
“Love essential oils”
What buyers complain about
“Doesnt smell really good”
“the bottle stopper leaks”
“a bit expensive though”
“Deceiving”
“Low Quality”
“not as strong as other products”
“Didn't work for me”
“Diluted”
“Itchy”
“But this didnt help relieve her pain”