ylang-ylang essential oil
Worth a lookShows low returns (1.5%), but soft demand (-6.4% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good1,184.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$4.10–$24.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$228K$228K/yr · 233K searches
Avg price
Okay$10.74avg listing price — sweet spot $15–$100
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
521
Top-5 brand share
63%
Open market
30%
- Cliganic16%
- Majestic Pure16%
- SU JUABA11%
- HIQILI11%
- Wuvezrub10%
- EVOKE OCCU7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cliganic Organic Ylang Ylang Essential Oil 100% Pure Natural for Aromatherapy | Non-GMO Verified
Cliganic$9.854.4★1,059 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Ylang Ylang Essential Oil Ylang Ylang Oil 1 Fl Oz
Majestic Pure$9.434.4★1,693 rev
SU JUABA Ylang-Ylang Essential Oil for Perfume & Hair Making Skin Care
SU JUABA$9.664.4★139 rev
HIQILI Ylang-Ylang Essential Oil for Diffuser Perfumes Aromatherapy
HIQILI$9.664.4★1,461 rev
EVOKE OCCU Ylang Ylang Essential Oil 4 Oz Pure Ylang Ylang Oil for Skin Hair Aromatherapy Diffuser Fragrance DIY- 4 FL Oz
EVOKE OCCU$11.764.5★669 rev
Newest
by launch date
Wuvezrub Ylang-Ylang Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Ylang-Ylang
Wuvezrub$5.2849 rev
wusiyork Ylang-Ylang Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Ylang-Ylang
wusiyork$4.1012 rev
SU JUABA Ylang-Ylang Essential Oil for Perfume & Hair Making Skin Care
SU JUABA$9.66139 rev
Wuvezrub Ylang-Ylang Essential Oils 60ML Pure Ylang-Ylang Essential Oil for Aromatherapy Diffuser - 2 Fl Oz
Wuvezrub$8.0514 rev
GuruNanda Ylang Ylang Essential Oil (10 ml) - 100% Pure Natural and Undiluted Diffuser Oil for Aromatherapy Massages & DIY Recipes
GuruNanda$5.6598 rev
Trending
90-day click momentum
Ylang Ylang Essential Oil Ylang Ylang Oils for Diffuser Massage Humidifier DIY Candles Soap Yoga Home Gift Essential Oil GV77ZF Ylang Ylang Fragrance Oil - 4 fl oz (120 ml)
GV77ZF$9.514.3★
HIQILI Ylang-Ylang Essential Oil for Diffuser Aromatherapy Perfumes
HIQILI$6.774.4★
SU JUABA Ylang-Ylang Essential Oil for Perfume & Hair Making Skin Care
SU JUABA$9.664.4★
Wuvezrub Ylang-Ylang Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Ylang-Ylang
Wuvezrub$5.284.5★
wusiyork Ylang-Ylang Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Ylang-Ylang
wusiyork$4.104.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The fragrance is great”
“The Best Quality Essential Oil”
“Great value”
“Product as described”
“Nice oil”
“Calm”
“it's very long-lasting”
“My favorite of the essential oils”
“Great items they work”
“This has very good properties for the skin”
What buyers complain about
“Scent doesn't last very long”
“They are cheap/low quality oils at best”
“It was clearly used and returned”
“doesn't last long at all”
“Also very watery”
“This oil is adulterated”
“The dispenser came broken”
“Leaky bottles”
“Not what I am use to from other brands”
“I bought another brand that smelt like a bitter version of Ylangylang”