yeast infection treatment for women
Worth a lookShows a $8.7M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$8.7M$8.7M/yr · 3.9M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.76avg listing price — sweet spot $15–$100
Price range
Good$5.10–$28.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad12,731.07avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
59
Top-5 brand share
100%
Open market
0%
- Monistat59%
- Amazon Basic Care31%
- AZO6%
- Vagisil3%
- O Positiv1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Monistat 1-Day Yeast Infection Treatment for Women 1 Miconazole Ovule Insert & External Itch Relief Cream (9g Tube) Combo Pack Maximum Strength
Monistat$17.794.6★25,376 rev
Amazon Basic Care Tioconazole Ointment 6.5 Percent 1-Dose Yeast Infection Treatment For Women Fast Acting Relief Pre-Filled Applicator Odorless Formula 0.16 ounce (Pack of 1)
Amazon Basic Care$8.844.5★5,927 rev
Monistat 3-Day Yeast Infection Treatment for Women 3 Miconazole Vaginal Suppositories & External Itch Relief Cream (9g Tube) Combo Pack
Monistat$15.024.6★10,483 rev
Amazon Basic Care Miconazole Nitrate Vaginal Cream (4 Percent) 3-Day Yeast Infection Treatment for Women with Prefilled Applicators 0.18 ounce 3 count
Amazon Basic Care$9.544.5★23,750 rev
AZO Yeast Plus Dual Homeopathic Yeast Infection Symptom Relief for WomenVaginal Itching & Burning + Odor & Discharge Intimate Health Tablets 2 Pack (60 Count x2) from the #1 Vaginal Health Brand!
AZO$14.064.6★1,247 rev
Newest
by launch dateAZO Yeast Plus Dual Homeopathic Yeast Infection Symptom Relief for WomenVaginal Itching & Burning + Odor & Discharge Intimate Health Tablets 2 Pack (60 Count x2) from the #1 Vaginal Health Brand!
AZO$14.061,247 rev
O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply
O Positiv$28.2836,544 rev
Vagisil Vagistat 1 Day Single-Dose Yeast Infection Treatment for Women Antifungal Ointment Helps Relieve External Itching and Irritation 1 Pre-Filled No Touch Vaginal Applicator (Pack of 1)
Vagisil$11.983,680 rev
Amazon Basic Care Tioconazole Ointment 6.5 Percent 1-Dose Yeast Infection Treatment For Women Fast Acting Relief Pre-Filled Applicator Odorless Formula 0.16 ounce (Pack of 1)
Amazon Basic Care$8.845,927 rev
Amazon Basic Care Miconazole Nitrate Vaginal Cream (4 Percent) 3-Day Yeast Infection Treatment for Women with Prefilled Applicators 0.18 ounce 3 count
Amazon Basic Care$9.5423,750 rev
Trending
90-day click momentumAmazon Basic Care Tioconazole Ointment 6.5 Percent 1-Dose Yeast Infection Treatment For Women Fast Acting Relief Pre-Filled Applicator Odorless Formula 0.16 ounce (Pack of 1)
Amazon Basic Care$8.844.5★
Monistat Instant Itch Relief Cream for Women Fragrance-Free Formula with Aloe Vera Soothes and Cools Vaginal Itch 1 Oz
Monistat$5.104.6★
Vagisil Vagistat 1 Day Single-Dose Yeast Infection Treatment for Women Antifungal Ointment Helps Relieve External Itching and Irritation 1 Pre-Filled No Touch Vaginal Applicator (Pack of 1)
Vagisil$11.984.5★
Monistat 3-Day Yeast Infection Treatment for Women 3 Miconazole Vaginal Suppositories & External Itch Relief Cream (9g Tube) Combo Pack
Monistat$15.024.6★
Monistat 1-Day Yeast Infection Treatment for Women 1 Miconazole Ovule Insert & External Itch Relief Cream (9g Tube) Combo Pack Maximum Strength
Monistat$17.794.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product—it was exactly what I needed”
“Works well”
“As Advertised”
“Good value for the money”
“Easy to use and effective treatment”
“smell great too”
“No side effects”
“Best n probiotics ever”
“I have had no digestive issues”
“Relieves itch”
What buyers complain about
“Did not work”
“Severe allergic reaction”
“Made me smell weird”
“the side effects are horrible”
“It hurts”
“Too expensive”
“I felt that itch”
“Caused intense bloating”
“Bad for people who struggle with acid reflux”
“You have to be very careful taking things like these”